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Ricky Starks is in WWE.....as Ricky Starks for now.

Starks debuted on WWE TV on the February 11 NXT episode, with the company intentionally avoiding calling him by his name. On this week's episode of the Hump, Sean Ross Sapp noted that the deal came together very quick, but was official and he's a part of the WWE roster.

Internally, Starks is being referred to and listed as "Ricky Starks," but WWE didn't refer to him as such on screen. A source in WWE confirmed a tip that Fightful Select was given that the company often works on sync agreements that allow them to utilize names and other trademarks while a performer is with a company. It's believed in the industry that Starks' deal came together so quickly that they were working on the side of caution.

Comments

The Mayor Pete

It's his name....is it really a trademark issue? Would be pretty dumb if he couldn't use his own name.

Phil Ouimette

So does this mean that he will get a name change later on or can he keep Ricky Starks as his name?

Laquita Momon

I've read that he owns the trademark to his name so that's probably why they didn't use it on screen.

Alex

Trill London or I riot.

BugabooJonez

SHMABSOLUTE STICKY RARKS IS HERE!

Matt Rain

Based on the timing then I think it makes sense, however I still need to know whose gong to become “Drako Knox”

Chris Cobb

Good for Ricky and it won’t hurt AEW as he hasn’t been on their tv for about a year! AEW shows are pretty good once again and they have more than enough talent, to make it great again.

David Amodt

sounds like they are trying absolute ricky starks. cm punk tweet led to that absolute name but who knows. might be an aew trademark. good on him to get a new shot with a company who will use him. enjoyed his aew work but nxt will be good too I bet

nickmitch

So they’re not gonna rename him Seventh Ward Ricky???

Joshua Fahrer

Trademark issues are why McMahn never allowed people to use their real name. Under HHH they are just come to agreement regarding use of the name while under contract.

The Mayor Pete

No, i completely underrstand the reason Vince wanted to have people under a different name, but doesn't explain why its being delayed under HHH.

Matt Hennessy

I imagine he will be Ricky Starks in WWE. Under the new regime genuinely for the most part get to keep there name look at Ethan Page Giula Shawn Spears Andrade & Stephanie Vaquer as examples over the last. Maybe they will shorting his name like how they changed Pentagon to Penta. I honestly don’t see a drastic name change happening he got released Monday & signed Tuesday I imagine he will just be Ricky Starks in WWE

Shannon Willis

Thinking it's about the presentation of his name rather than the name itself. It could be a simple adjustment or something more intricate like trademarks on "ARS" or just "Absolute Ricky". Probably for merchandise purposes.

Johnny McKinnon

Excited for Ricky in the NXT men's division. The women have been amazing and he should be a great compliment to the show.