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AEW VP expected to leave the company (Patreon)

Published:
2023-12-23 20:46:03
Imported:
2026-06
Tags:

Content

A major name within All Elite Wrestling is expected to leave the company.

Word has made its way around that industry that longtime AEW employee Rafael Morffi will be finishing up with the company at the end of the year. Morffi has served as Vice President of Live Events/Touring. Morffi has teased new opportunities of late, and is expected to be pursuing other interests in 2024.

Though the news was discussed within the industry, it didn’t seem to make its way around backstage at AEW tapings in recent weeks.

Morffi has worked for both WWE and TNA Wrestling in the past, where he served as Senior Director of Live Events for the latter. He also worked for the New York Cosmos soccer team.

In an update, we're told Morffi is set to do work with the Barclays Center.

Fightful Select and Raj Giri have also just learned that as of now, Chief Marketing & Merchandising Officer Dana Massie is set to finish up with AEW. She's been there since the start and is married to Matt Jackson of the Young Bucks. 

Comments

Tom Barnard

I’ll say, this headline got me for a second

Hickey

Hopefully the next person books smaller venues. Give us a Manhattan Center Dynamite.

Alex

I occasionally hear Tony mentioning him in the media scrum. I'm guessing he was a good bts employee?

Insomnia Inc

Live event promotion has certainly been locking this year, I have to wonder if you can lay this at his feet Or if he wanted to do more and AEW didn't for some reason. The first one would be surprising as he has done this for years and should know what he's doing.

Maj Hal

Man, everyone wants to work for triple h

slick

Might be a good change for AEW. Best wishes to Rafael

slick
>>125229599

No that would be stupid. They are still doing around 4k and no matter what the haters say they would lose out on a lot of Revenue.

Joe Donovan

I'm really not knowledgeable enough on what that job entails to understand whether it's an area where AEW needed an improvement. Basically I don't know if this is good or bad news.

Flameducky

Any idea how much of a relative impact this may have?

Brian Bayless

Wow. He seems very well-liked by those in the company too.

Hickey
>>125229599

Not every week at Manhattan Center. But smaller theater like venues that have history and feel special and give each week a unique look.

MB

Fairly certain he's paying for putting AEW in venues that are too big for them (other than Wembley Stadium). Hopefully whoever replaces him puts them back in mid-sized venues they can fill up easier until they manage to catch fire again.

slick
>>125229599

I think having a couple of shows there would be cool as one off specials or something but they are doing ok especially as of late in attendance. Is it WWE at the moment? No but this isn't TNA/ROH or something

Hickey
>>125229599

I’m not hating on them. I’m saying smaller theaters of around 2-5k could make for a special atmosphere.

David C
>>125229599

I certainly think Collision at least, which seems to draw smaller crowds than Dynamite, would benefit massively from running smaller rooms.

Tom Carmony

If he’s been responsible for the excessively high ticket prices (and some of the other poor choices in terms of touring this last year), I’ll be glad to see someone else in charge of this. AEW seriously needs to cut ticket prices and run some smaller venues.

Ricky Schmidt

Maybe Dana Massie being gone means they'll stop using PWTees and drop Jazwares as their toy company.

Tom Carmony
>>125233465

I did too… I swore I remember Jarrett being involved in that work too (at least when he first joined AEW). Whomever is in charge of ticketing, I do hope they seriously reconsider their pricing policies in 2024.

slick
>>125237355

What's wrong with jazwares they make toys for a bunch of IPs

Ricky Schmidt
>>125237355

The AEW figures have been mostly godawful for a long time now, way behind what other companies are capable of.

Adam

Selfish ask: is there follow up to this? AEW signed a contract with Field Entertainment to do the house shows; are they resuming that contract? Or have they signed with a major agency like CAA as a touring property (seeing as most talent is signed to CAA via Activist Management).

Joel Allison

AEW is becoming a big boy company.

Benjamin Brown

As much as I hate to see anyone lose a job, it’s been obvious for the past year that they needed a change in how they price, promote, and schedule live events to anyone who knows anything about the business side of entertainment and touring. Hopefully, the shake-up results in a bigger emphasis on local promotion and the company looks at adjusting their pricing model to REWARD early buyers who are loyal fans, rather than the “put up a price and pray you don’t end up with an empty arena” approach that they’ve used. Instead of the Elite Fleet codes being just for presale access, they should also offer a discounted rate, because the customer data they get from it delivers value back. That’s how you sell high volumes of tickets. Give Elite Fleet members a 5% discount on tickets and merch and you get the data on everything they buy, giving you the pulse of customers who want your product enough to sign up for promotional campaigns. It’s what virtually every company does now.

Alex KP

I hope they switch directions with smaller venues and promoting them locally. I think it's doable as well