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This weekend, it was announced that Ryan Gosling would be headlining an upcoming reboot of Ghost Rider for Marvel Studios. It was one of the big two announcements from the studio coming out of San Diego Comic-Con, along with the news that Ryan Coogler would be shooting Black Panter III on film for IMAX. “Infinity Vision” just didn’t seem to cut it.

A decade ago, or even just five years ago, this would have been incredible and earth-shattering news. Gosling is a three-time Oscar nominee, for his work on Half Nelson, La La Land and Barbie. He is a box office draw, acting as the second lead in Greta Gerwig’s smash hit Barbie and being the only human face on screen for the majority of this year’s Project Hail Mary. On paper, this sort of reveal should have generated a wave of excitement comparable to Mahershala Ali starring in Blade.

However, the reaction seems to be somewhat muted. The earth did not tilt on its axis. It’s interesting to wonder why that is. Part of it is undoubtedly just the diminished cultural cachet of the superhero genre in general and of Marvel Studios in particular. The studio failed to get a single of the three movies it released last year into the end-of-year box office top ten. Its upcoming Avengers: Doomsday has lost its premium format screens to Dune: Part Three.

More to the point, Ghost Rider isn’t exactly a gold-standard brand. Mahershala Ali was a two-time Oscar winner, but he also had the luxury of attaching himself to a franchise that helped launch the modern superhero boom. Blade might not be a huge franchise within the world of comic books, but the name means something in the world of comic book movies. In contrast, Ghost Rider had two poorly-received movies starring Nicolas Cage and a guest stint on Agents of S.H.I.E.L.D.

So, in that sense, Ghost Rider is trying to ice-skate uphill. It doesn’t help matters that Gosling’s casting was announced alongside director Shawn Levy. Levy’s announcement was great news for investors. Levy had previously directed Deadpool & Wolverine for the studio. He was also responsible for the Night at the Museum franchise and for Free Guy. Levy is the very definition of a safe pair of hands. He has also just finished shooting Star Wars: Starfighter with Gosling.

From a studio perspective, Levy makes sense. Deadpool & Wolverine grossed $1.3bn worldwide, and is maybe the single greatest commercial success that Marvel Studios has enjoyed since Avengers: Endgame. More to the point, given the studio’s public humiliation at failing to actually get Mahershala Ali’s Blade made, there is something to be said for hiring a filmmaker who absolutely, positively, unquestionably will get a film actually made. The studio can’t take that for granted.

It is worth acknowledging that Levy can be solid. He has a better track record as a producer than a director, producing Arrival, Rosaline, Backrooms and Love and Monsters. However, Levy is not producing Ghost Rider, he is directing it. And while Levy directed the far-better-than-it-had-any-right-to-be Real Steel, it’s hard to measure the one solid crowd-pleaser in his filmography against the deep mediocrity of films like Deadpool & Wolverine, This is Where I Leave You, Date Night, and so on.

As such, from an audience’s perspective, Levy is also part of the problem. It’s just very hard to get excited by the promise of a director whose most reliable attribute is his ability to actually finish a movie and his seeming inability to say “no” to a studio note. There is a reason that very few trailers open with the promise of “from the journeyman mind of Shawn Levy” or “with the workmanlike competence of Shawn Levy” to entice viewers to cinemas.

However, all of this get at the more fundamental underlying issue here. There is something very appealing about the idea of a Ryan Gosling Ghost Rider movie, but something depressingly predictable about Ryan Gosling starring in a Ghost Rider movie from Shawn Levy. It feels like the worst possible version of the project that could potentially exist, but also – depressingly – the most predictable.

After all, Gosling is a actor who has longstanding relationships with auteurs like Nicholas Winding Refn, Derek Cianfrance and Damien Chazelle. Even setting aside those relationships across multiple films, he has also made films with directors like Greta Gerwig, Denis Villeneuve, Shane Black and Terrence Malick. He is an actor whose early career was defined by his taste and his willingness to trust ambitious filmmakers who worked outside the studio system.

Gosling began as a child actor, playing a Mouseketeer on The All New Mickey Mouse Club, and it does feel like a lot his early career choices were a reaction against that – pushing against the notion that he was “a Disney Kid” by taking bold and provocative roles in films like Blue Valentine and Drive.  Truth be told, a lot of Gosling’s early work feel a little “try hard”, as if the actor was pushing too hard against his good looks and charm.

There were points in Gosling’s career where he could feel almost like a parody of an actor who was desperate to be taken seriously, whether playing a small-town guy engaged to a sex doll in Lars and the Real Girl or producing his first (and to date only) directorial effort Lost River as a very clumsy David Lynch homage. He was very famously fired from Peter Jackson’s The Lovely Bones after showing up on set bald and overweight because he felt that was what the character should be.

It could seem, particularly in the early 2010s, like Gosling was wound just a little too tight, even if it did result in mesmerizing performances like his work in Drive and even underrated work like his turn in Only God Forgives. However, towards the end of the 2010s, Gosling seemed to loosen up. He seemed to find his groove, striking a nice balance between charm and intensity. Gosling discovered that he could be funny on screen in relatively serious movies, winning over the audience.

Gosling is one of the best parts of Adam McKay’s The Big Short, playing a sleezy bank executive. He did incredible work with Russell Crowe in Shane Black’s The Nice Guys, a film that – in a fairer universe – would have turned into a quietly reliable franchise for all three to dip in and out of. He was stunning in Damien Chazelle’s La La Land opposite frequent co-star Emma Stone, who he had worked with on Crazy Stupid Love and Gangster Squad.

By this point, Gosling was still capable of playing characters with real depth of emotion and feeling. He anchored Denis Villeneuve’s Blade Runner 2049 as the replicant K, a character desperately longing to be the hero of a narrative that never belonged to him. His stoic and reserved performance as Neil Armstrong in First Man got lost in the nonsense culture war about whether the movie contained the scientifically-determined correct number of American flags.

However, at this point in his career, Gosling pivoted hard. He began to choose goofier projects and sillier roles. He remains a really compelling performer. His work as Ken in Gerwig’s Barbie is one of the best supporting performances of the decade precisely because it’s Gosling pushing against his particular strengths to render a character who has convinced himself that he is completely devoid of the sort of interior life that defines so many of Gosling’s most engaging characters.

Sadly, Ken feels like the exception here. Following Blade Runner 2049 and First Man, Gosling immediately locked in on “lovable goof” as his new star persona. He worked with the Russo Brothers on The Gray Man, which has yet to produce the long-promised expanded universe. He played a goofy stunt guy in David Leitch’s The Fall Guy. And he also headlined Project Hail Mary, a “sad astronaut” movie with none of the depth and pathos that defined Gosling’s work in First Man.

Gosling has talked quite candidly about this transition within his filmography. "A long time ago, I went to see a shrink," Gosling admitted in an interview with The Standard in 2016. "He wrote me a prescription that said: ‘Do comedy.’” He has also argued that this shift in his career is part of an effort to ensure a healthier work-life balance, with his family – including his wife and earlier Ghost Rider love interest Eva Mendes and their kids.

“I don’t really take roles that are going to put me in some kind of dark place,” Gosling explained of the shift in his career to The Wall Street Journal. “This moment is what I feel like trying to read the room at home and feel like what is going to be best for all of us. The decisions I make, I make them with Eva and we make them with our family in mind first.” Gosling’s children were on set while they were filming Project Hail Mary.

It is hard to begrudge Gosling this shift in his career. It is nice that he has a stable career making movies that he enjoys and that his family are happy. However, it’s also worth acknowledging that these choices have made him a much less interesting actor than he would otherwise be, and than contemporaries like Jake Gyllenhaal, Leonardo DiCaprio or Cillian Murphy. And this is a large part of why it’s hard to get particularly excited about Gosling starring in Ghost Rider.

A version of Ghost Rider starring the actor who just came off La La Land, First Man, Blade Runner 2049 and Song to Song who was bringing a previous collaborator like Damien Chazelle or Denis Villeneuve along with him would be far more compelling than the version of Ghost Rider coming off the back of The Gray Man, Barbie, The Fall Guy, Project Hail Mary and the next Star Wars movie, reteaming with the director of the Night at the Museum and The Adam Project.

It is a vibe shift – and not necessarily a good one.

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Comments

Pēteris Krišjānis

We can hope for the best tho. There is something liberating with Ghost Rider. As before, as now, Marvel doesn't need it to be correct. It needs to be good. So it can allow itself to unchain these people. Can studio allow itself to do that? Remains to be seen. They might suprise us. We haven't seen pitch from director. Hopefully it is not that predictable as you fear.

Jack Philipson

Assuming that they keep the origins of Johnny Blaze roughly the same, this will be Gosling's fourth time playing a stunt man in a film. Is he being typecast?

Jared

"And while Levy directed the far-better-than-it-had-any-right-to-be Real Steel" Totally agree. Rock'em Sock'em Robots: The Movie flew under the radar, but was a great story and had some really nice action scenes.

bluemage27034

“With the workmanlike competence of Shawn Levy” was great. I love Nice Guys and recommend it to everyone. It has no business being as good as it is. I'd love a world where there were some sequels.

Davsau

I mean, if you’re primarily concerned about your family, then this seems like a sweet gig. Happy for him to get a paycheque. 🤷‍♂️

Darren Mooney

I think he may just like it. Also it does feel like this will be more "The Fall Guy" than "Drive."

Darren Mooney

Oh yeah, as I say, I don't begrudge him. I just wish that the result were better.

Darren Mooney

It is his best movie, and his one film I think is legitimately good.

Jim Roberts-Miller

I'm not sure how I feel about this column. It's one thing to bemoan an actor's choice of roles leading them away from interesting work, but it's quite another thing when the actor themselves is telling you they are doing it for what sounds like family and health reasons.

Andrew K

The only studio less likely to "unchain" a movie's development than Disney is maybe Sony. I will be very surprised if they allow full control, especially for a compliant director.

Andrew K

I think Darren's point is more the choice of the studio to go with a "safe" actor and director more than critiquing Gosling's movie choices. Gosling is at the "make bank and live comfortably while doing it" point of his career, that makes Disney's choice for him as the lead less compelling than different talent that could bring a unique spark to the role. I don't think Darren is critiquing him for his acting choices, just pointing out they have shifted. It's a lost opportunity for Disney to make something less formulaic and safe and they instead are doubling down on the formula that people are tired with.

Jim Roberts-Miller

Sure, that is *part* of what Darren is talking about, but a good 50% of this column is about Gosling and his career trajectory.

Darren Mooney

I mean, there are plenty of actors who can take interesting roles and seemingly have a healthy family life. Zendaya seems very happy with Tom Holland, and she can do "Challengers", "The Odyssey", "Dune" and "The Drama." Pattinson seems very happy with Suki Waterhouse - they just welcomed their first child! - and can still do "The Drama", "The Odyssey", "Dune" and so on. The article explicitly states, "It is hard to begrudge Gosling this shift in his career. It is nice that he has a stable career making movies that he enjoys and that his family are happy." But it also makes the point that it is possible for other actors to balance their family's happiness with making more interesting and challenging work. Cillian Murphy has a very normal family life, and can play these haunted characters. It's more an observation that "a Ryan Gosling movie" means something different today than it did even ten years ago. And that "a Ryan Gosling Ghost Rider movie" means something very different than it would have even five years ago. And while it's great that he's happy and has struck a balance, but it's also worth acknowledging that it makes this specific movie less appealing than, say, a Robert Pattinson or a Cillian Murphy "Ghost Rider" or a Gosling-from-ten-years-ago "Ghost Rider."

Darren Mooney

To be fair, even Sony made "Into the Spider-Verse."

Andrew White-Winter

So you're telling me this is a guy that would rather go to therapy to avoid going to therapy?! ;) But also, we might not be living in the worst timeline right now as previously thought. The adaptation of Dune Messiah is 1) Actually happening and 2) Beat out a Disney Marvel movie for a premium format.

Darren Mooney

Oh yeah, and I'm honestly a little excited for "Black Panther III."

Grey1

The point where it's hard to be excited about whoever's playing Ghost Rider would be that we're talking about Ghost Rider. As you say, it's not a golden brand. This is not about casting a new lead in the Black Panther franchise, or about recasting the X-Men. Gosling isn't hyped up to be the next Professor X, Magneto, or a multiverse Rogers or Stark. He's in a lesser subfranchise that somehow gets "star power" and the director of D&W, which does build (maybe unfounded) expectations towards a somewhat snarky, comedic action film and may mean that it's intended to be a crowdpleaser. But it's a crowdpleaser without a built-in crowd. And Levy would bring that expectation no matter who he cast as the lead. Gosling's involvement possibly comes from him and Levy having a great time together, and Gosling's current star persona fitting the mood of the project. It's also possible that his face still carries over iconography from Drive, giving Ghost Rider the illusion of weight that probably won't really be there. I'd say Gosling is currently a nice guy. I expect him to be a plausible "scoundrel with a heart of gold" in Star Wars. His lovable nice guy persona is still including a tiny bit of edginess, but only a bit. He can be snarky, he can be unshaved, he can be sad, he can make dad jokes. And there's a market for that. And in reverse, as I only know Tom Holland as Spider-Man and "had a videogame adaptation flop", I wouldn't know why he would now be a great character actor in "more prestige" films, even if he might be a great actor. I don't see when Cilian Murphy had an option for "charming leading man" and simply didn't take it because he didn't want to.

Grey1

As I said above, I would give Gosling the bonus that his face is part of the Drive iconography, so people might feel compelled to imagine more gravitas, more grittiness due to his involvement. But yeah, basically, if you say Ryan Gosling today, you get Ryan Gosling today. And that's what they want to sell. No arthouse, but the guy who was fun in Barbie and Project Hail Mary, and looks fun in La La Land pictures. What I wouldn't see in a Cilian Murphy Ghost Rider would be how you'd sell that as a crowdpleaser instead of a tonal niche, and how they'd have to embrace the absurdity of Oppenheimer on a burning motorcycle. And I guess Robert Pattison Batman could have gone either way - he'd transitioned to "darker" roles, but he could still have pulled off the dark romance version of Batman if necessary and cash in on Twilight.

Davsau

Maybe he’ll have a late career renaissance after his kids get older and go to college. Do some weird films, prove he still has it.