Designing the Arcadia Logo (Patreon)

Hey everyone, Lars and Nick here! We want to show you all some of the behind the curtain magic that went into the production of ARCADIA 1. To start, we have some wonderful logo iterations done by everyone's favorite Riojan bard, Töm Schmuck!

Our goal was to have ARCADIA’s logo be evocative of 80’s Metal Album logos. Jason, MCDM’s Art Director, gave Töm that direction and he ran with it. Here is what Mr. Schmuck came up with:

The team unanimously loved version 2. At this point, the team worked with Töm to address readability issues with some of the letters. Our focus was to resolve an issue with the middle (A) reading as a (P).

Again, Töm knocked it out of the park! With a little bit more clean up, the team landed on the crossover A from 13. Jason did a final polish pass and we locked in on the final logo for ARCADIA!

We’ve said from the beginning that ARCADIA was meant to have the production quality of an old school RPG magazine with modern content. We think the logo does a pretty great job announcing that in just one word.

We hope you liked this small behind the scenes peak at Arcadia. Stay tuned for more Arcadia news in the future!