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When some animals or insects leave their nests, they take a meandering path, but when they go home, they cut a straight line back.

Wayfinding is nonlinear and messy but leads to precision and efficiency. It also involves communication with the community. It isn't individualistic, which is why our approach is community-centered, co-created, and guided.

When people try to imitate or plagiarize our approach, it's hollow because they don't grasp our approach. They focus on the surface-level mechanics and themes rather than with our theory. When they see a bee or an ant, they just see a bug and imitate its movements. We see a rich and complex ecology.

– Sam

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