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I have had "write an ethics statement" on my list of things to do for a while now, but after taking a brand trip last week and seeing how Marques' audience reacted to his latest sponsored video, I felt an urgency to get it done now.

If you had time to watch the video, I would love to hear your thoughts about it. Most importantly, I would love to know if you thought I left anything out.

Also, I would love to share a few behind-the-scenes moments from this shoot! So, first, let's start with a mistake I had to fix in post. I shot this video's whole stand-up, or A-roll section, with my mic in the frame. 🤦

mic in the frame on the left, mic removed from the frame on the right

To fix this, I took a screenshot of my stand-up shot, brought it into Photoshop, and used a combination of clone stamping and spot healing to remove the mic. I also tried using Adobe's Generative AI tool, but it kept putting a strange paper texture there instead of the mic. Then, I brought that image back into Premiere and cropped it to cover the mic. There is a fair bit of feather on that crop as well. So long as your subject never crosses this area or the light doesn't drastically change, this is an easy fix.

I also used this video as an opportunity to experiment with title sequences. AKA, I actually made some, haha. And I got Adobe's Generative AI tool to work for me!

paper texture with three layers of "brand trips" in Photoshop

First, I prompted Gen AI to create a "recycled paper texture." Then, I broke out my Wacom Intuos Pro and wrote each title three times on different layers, making the previous layer 35% transparent with each new layer so that I could make sure the letters were relatively close each time. I then returned every layer to 100% opacity, saved that Photoshop file, and brought it into Premiere. Make sure you do not merge the layers when you bring them to Premiere!

The paper texture is purple, the layers of "brand trips" are orange, and the X's are tan.

Once in Premiere, I separated the paper texture from the titles and put each layer of "brand trips" three frames apart from each other. Three frames can create motion without feeling too chaotic or fast. I also added three different "X"s that I made in Photoshop a few months back for style points.

And boom! You have a title with some motion. If you don't have a Wacom Tablet or the best handwriting, you could also use three different fonts for the same effect. I think you could also make this entirely in Photoshop by making a GIF of it. But I'm pretty terrible at Photoshop, so this is how I do it instead.

Ok, that's all! And again, let me know if you have any thoughts on ethics.

Happy Monday, bud. -B

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Comments

Andy Nicholson

Nice insight into this old-school looking title card animation technique!

James S

Really appreciate the laying of ground rules here, gives us something to refer back to like you said. Re: the things you get provided (trips, loaners), would you go as far to include a sentence or two at the end of your coverage (I'm thinking MrMobile-style)? Just a food for thought, I don't think everyone needs to spell it out in b+w like that, but it certainly does lend him some journalistic, "no-one bought me out" credentials.

Adam Fofana

The Marques controversy about the sponsored video made no sense to me (the driving situation deserved all the criticism it got though). He and the gang talked about the sponsorship stuff on the podcast and explained some of the thinking behind sponsored videos vs segments and all that. Hopefully people take something away from it all.

Fredrik Johansson

I wonder if the mkbhd team has built up so many costs with employees and equipment that they are forced to increase the sponsorships to cover their costs…

Matthew Rudomin

It's interesting point saying when they take you on a trip to a place to review a product that it influences your opinion, because they set you up to have a good time and feel their products perform amazingly. Even if they don't tell you what to say, they are presenting their stuff in the best possible light and in the best possible way by controlling all the variables..

Phil Knall

I'd hate for you to feel bad about going on brand trips. Those are always super fun to watch. Not reviewing during the event is a good policy, however I do hope you do vlogs during them! Enjoy the heck out of the Sony event.

Phil Knall

Also good stuff with the animated titles. Might steal this for a future video 😜

Adrián F-R.G.

Great video! But... is the water bottle any good? 😅

Becca Farsace

haha it's GREAT! going on five years with this thing. 11/10 would rec without the $10,000 payment,