Casey Neistat on the business of being a creator (Patreon)

A few months ago, I called Casey for advice on how to be successful on YouTube. What I thought might be a ten-minute conversation about being creative snowballed into an hour-long conversation about business. It took me by surprise because I've always seen him as a creative first sort of guy, someone who prioritizes making "movies," as he calls them. But I've learned that there has always been far more business strategy behind his brand than what meets the eye.

I had the pleasure of interviewing him about this last week at Sony's Creative Spaces event in NYC. I hope you enjoy it! -Becca