Home Creators Posts Import Register Favorites Logout

Content

Most of this post will be my analysis of the year as well as extensive thoughts on the publishing industry, but first we have a lovely little uncomplicated section. The above is another imaginary scenario fanart commissioned by Argo the Ratfolk, which I hope you will all enjoy! It's not canon, but he did consult with me about what a felidae might look like. ^-^

On top of that, a nice piece of holiday-themed fanfiction was posted on my subreddit, if that interests you:

https://old.reddit.com/r/TheBrightestShadow/comments/1pv3wm5/fanfic_christmas_on_the_9/

Okay, on to the review!

Too often in these yearly posts, I express negativity and feel like I'm baiting people to be encouraging. This year I'm going to try to avoid that pattern by talking about how I see the industry and my potential place(s) in it.

Genre Definitions

Let's start away from indie or Amazon, with the tradpub industry, the Big Five publishers that dominate physical sales. Several industry insiders said that this year in traditional publishing, the genres were "romantasy" and "non-romantasy". Now, I don't intend to be insulting to genres I don't enjoy; I don't think that's productive. But I'd say it's fairly clear that it would be futile for me to try to write romantasy because it just doesn't align with my interests.

The one time I tried to think about a romantasy idea I began imagining a series where the protagonist starts timid and becomes increasingly assertive until she becomes the villain. Now, this entertains me but it's so far from the fundamental appeal of the subgenre that it would be silly to try to write something like that; readers would consider it mediocre romantasy at best. There's no one gatekeeping me out of romantasy, I just don't think it would be productive for me to spend a lot of effort trying to break in.

You all see where this is going: the romantasy case is a real element of the industry, but it's also a parallel to how I feel about progression fantasy. No one is keeping me out of the genre, and of course I always try to express gratitude for all who have tried my work. But I think it's relatively clear that working in the genre will mean that a significant portion of my readership views my work as only a pale imitation of things that I don't want to write.

Of course I'm going to fulfill my promises, because there are various progression fantasy ideas that interest me (and some percentage of the audience). That means I'll be going the distance with The Weirkey Chronicles, no matter how attention declines, and finishing the five book arc of Depthless Hunger. Beyond that, I'm not sure.

Other Books

I'm passionate about a wide variety of different things, so I've actually finished a number of other novels, including three that I hope to do something with eventually:

The Final Testament of a Fallen Thief: This is the "heist progression" novel I've discussed in the past, though it isn't close enough to the center of the progression fantasy genre. The premise of this and the series is watching a group of young thieves go from running street cons up to Ocean's Eleven heists.

Nematic Souls: Straight first contact science fiction, my take on trying to write truly alien aliens and explore a variety of topics in a thoughtful way.

Necrosurgeon: A tighter standalone fantasy set in a world where necromancy won centuries ago, following the eponymous necrosurgeon as she's embroiled in a broader plot entangling her city.

I love all three of these books and think they're good, but there's zero correlation between the things I care about and success. So these three continue to languish without a proper home. There are broadly two paths that could be taken with them...

Indie and Tradpub

In theory you can publish anything you want on the internet, but in practice only certain sorts of books find any success. My impression so far is that none of my novels mentioned above would be successful on Amazon or similar platforms... but I would love to be wrong. There are over 10,000 books published every single day, so obviously there are huge parts of publishing I'm not familiar with.

Those of you who read self-published books, would you say there's traditional idea-focused science fiction being self-published on Amazon? My experience is that almost all the big books are military SF (not my thing) or engineering porn (which I enjoy reading sometimes but don't write). On the fantasy end, I feel like most Amazon readers are looking for Eragon-type books.

Based on this impression, I have long believed that these novels would be likely to find more success with the big traditional publishers - not certain, they'd just have a chance. Unfortunately, up to this point I have gotten "interest" but not actually closed any deals, which counts for nothing. Publishers don't really have slush piles anymore and querying literary agents is a tough process when I doubt many would be interested. Of course, an entirely valid critique is that I'm self-selecting out of submitting to many agents, but it's not without reason: if an agent says she is looking for romantasy-styled books, is it really very probable that she would enjoy my work?

I am frugal by nature, so even my modest success publishing has put me in a stable financial position. There is nothing stopping me from saying "Screw the algorithm" and throwing up whatever books I want. But, frankly, it sucks to pour months of work into something and then see it disappear with barely a trace. Having people actually care about my work, while fraught at times, has also been very rewarding as an author.

Could I try to put up one of these works on a site like Royal Road, which is one of the few that still offers some real visibility? Yes, but it's again the Amazon problem: I don't see anything like that gaining any traction there. Likewise, if I serialized any of these on Patreon, a few people might read and enjoy, but it would lead to confusion and upset people who only want TWC.

Anyway, that's me trying to articulate my view of the industry instead of reporting on my emotional state. If anyone has insights, that'd be great, but I hope at minimum it gives some idea of where I'm coming from.

So what will happen is I'll keep steadily writing the series I've promised, I'll make desultory attempts at trad publishing, and maybe I'll try one or two new things. It's still a privilege to be able to have a career like this, but I'm not sure what direction it will go in the long term. In the short term...

Looking forward to 2026

TWC11: Deadgold will be completed during this year, then I'm going to do my best to promote the release with a big sale, an AMA on r/fantasy, and whatever else I can figure out.

TWC12: One of my main writing objectives will be completing this. It will be a little tricky, as this book is the culmination of a great many ongoing arcs. I hope that means it will be satisfying for all the readers who have followed the series this far. This one is likely to go long.

Depthless Hunger: The second ebook/audiobook will be coming out in March, and the others based on Audible's schedule. More about this when I have more financial reports.

Audiobooks: The DH audiobooks will continue to come out, as per my contract with Audible. No idea whether or not Travis Baldree will narrate any TWC.

Side Projects: Right now I am feeling kind of tapped. If my schedule ever clears up, I have two more progression fantasy ideas I might explore at some point.

Thanks to everyone for supporting me.

Files

Comments

Argo The Ratfolk

I hope everyone enjoys the art and has a great holiday season and new year! 🥹

Felix Smit

Wait did Senka get a size increase from the misery river? I completely missed that. With regards to the career things I have no clue. However I am glad you are financially stable, for obvious reasons, but it also means there is space to experiment. In my opinion its better to write what you enjoy rather than trying to conform too much.

Pete

As reader who reads most fantasy and some sci-fi subgenres what might limit me from reading these books on Amazon (if I didn't read your books already) would probably be finding them. Self published non royal road stuff I mostly find by Amazon or good reads recommending them or people talking about them online. I think both mechanisms just by their nature make off genre less visible. Yeah traditional publishing with actual marketing probably does better there.

guillaume nguyen

Missed the timing to say it last time, but the clothes totally fits Senka. I can perfectly picture her riding a bike to go to a concert, either to play herself or just enjoy the music. I'm sure she would be cute in a dress, but that's not really in her character ^^

Ferlin Sutton Léo

I tend to get all my book recommendations from: * Following authors who share their new releases, or other people's releases. * reddit /r/Fantasy, /r/cozyFantasy, /r/progressionfantasy So I don't think the amazon's algorithm is a big factor for me. I don't really have a clue what it means if a book is trad-publishing compatible or not :/ I've heard it said that nowadays the biggest factor was the size of the social media following.

guillaume nguyen

Sadly, she's still in child's form. Thankfully, ArgoTheRatfolk is here to give us juicy fanarts ^^

Ferlin Sutton Léo

> would you say there's traditional idea-focused science fiction being self-published on Amazon I think 70/30 of what I read is self-published/indie. I don't think I know of any "idea-focused science fiction" book in that space, and in general not a lot of science fiction I read is self-published, weird. I hadn't realized until you mentioned it.

The Freigh

This is just an honest question as I don’t know what strategy is best, but is it worth leaning harder into Patreon/existing fans? Again, I don’t have a winning formula and I know little about the publishing industry other than how grim and cutthroat it seems to be, but at this point I’m a big enough fan of your work that I’d try anything you wrote even if the general Amazon or Reddit public wouldn’t. The first contact storiy especially sounds interesting to me as someone who reads a lot of high-concept sci-fi like Peter Hamilton and Adrian Tchaikovsky. Is there a world where you sell that and other completed novels as standalone epubs for a flat fee on Patreon so that at least you make some money on them as opposed to no money? Given that they’re complete. And if they unexpectedly become big sellers you can always use that as a bargaining chip with a publisher rather than having no data to work with

Aiz Cranel

I can't say I have much to add to the publishing conundrum, I'm the kind of reader that mostly finds books either through subreddit recommendations, or reccomendations from friends. I am an avid KU reader though, but I will say, the algorithm definitely seems to just push the same stuff at me all the time, so I don't know if Amazon is the best friend for people trying to experiment outside of 'mainstream' genres. What I can say is that I will absolutely read anything you write, both TWC and Brightest Shadow have been absolutely amazing despite being quite different, and I hope to keep reading your work, wherever it gets published

Conrad Wong

I can't say what works--my main way of finding books is either word of mouth, people pointing out things they enjoyed, books by authors I've enjoyed in the past (you would be one), or Amazon-recommends (similar to books I've already read) and I read a lot of science fiction/space stuff, thief stuff, and so forth. So I *think* the heist progression and the first contact would both pop up on my radar. I do think it's a good idea to branch away from progression fantasy, and I think a lot of your fans would have overlapping interests that ensure you're not starting totally fresh. Plus it's a chance to win new fans who might find your current books interesting!

Jason Williams

The process you're describing for getting sounds really frustrating. I'm sorry to hear it is so difficult to navigate the Trad / Indie pub. Do you do networking outside of other promotional activities? I know there are a few other Patreon writers that have similar taste to yours that could be ideal for cross promotions. Alex Maher writer of Hedge Wizard comes to mind. Maybe you could get 5-10 authors and do a compilation?! Either way interested to hear your thoughts.

Yellowfrog

I'd read all of those idea's based on my enjoyment of your previous books.

Jerek Kimble

I have read almost 150 books this year, all fantasy, mostly Kindle Unlimited. From my perspective, just make a good fantasy series and I’m in. TWC and Path of Ascension are the only patreons I support. There was quite a few series that lost focus or the ability to keep stakes mattering that I just stopped reading. I am keeping current on 5 additional series on Royal Road, all continuations of books I found on Amazon.

Cybernetic Panettone

Thank you for the insights! I can't think of any scifi author self-pubbed on Amazon off the top of my head (barring fantasy books disguised as SF, Star Wars-style). All these ideas for novels sound delightful !

Jerek Kimble

I like progression fantasy currently. I don’t mind love stories appearing in my reading, but I don’t really read romance books. (Yay Fiyu and Nauda)

Argo The Ratfolk

Oh indeed I can totally see her riding a flying motorcycle, purely for style points more than functionality -which would also suit her more loner mentality from her past! Though it would also be cute if her felidae had a little side car attached to ride in! 🥹

Jerek Kimble

Take what you will from that.

sarahlin

Unfortunately, in the broad scheme of things, I don't really have that many patrons. Only a subset of people here would buy each individual book, so I'd be getting only a percentage of a diminishing pool. Some leave due to lack of interest, of course, but according to exit surveys on Patreon a bigger factor is financial situations worsening (and I get it, things are rough on everyone these days), which necessitates constant outreach just to maintain pace. There's lots of high concept science fiction being published similar to what I want to write - you mentioned Hamilton and Tchaikovsky and they're good comparisons. The problem is that I don't feel I have an effective way to even get a shot at reaching those audiences. That said, I want to be clear that I'm grateful for everyone supporting me here! It definitely makes my career as an author more viable, and it's a platform that's helpful, even if this post emphasizes my search for other elements.

sarahlin

Thank you very much! If you enjoyed both of those, I hope you'd enjoy most of the other things I want to write as well. I can't say what will happen in the future, but you should hear about developments here. ^-^

The Freigh

That makes sense. It’s frustrating to me as one of your fans because you clearly have the talent to go mainstream but the market seems to reward the stuff that leans into the tropes the hardest (and even then, there seems to be a ton of luck involved) and your style has always been to go against the grain. All I can say is I would love to read at least some of those stories and at the very least I’ll be reading TWC for as long as you keep writing it. Things are really tough out there but your series are one of the things that grant a nice reprive from all that for me and at least a few other people. Best of luck.

sarahlin

I'm not good at this sort of thing, but I do try! In 2025 I actually joined and completed a story for a compilation... which has been delayed several times. Hopefully it will be coming out in 2026, and you'll hear about then. It will be a charity drive, and I can't say how effective it will be in terms of promotion, but at minimum everyone will get a bonus TWC story!

Andrei

cyber dreams?

Bryce Leo

Why is it that you're characterizing the issue as "publishing" rather than marketing? To me this seems like a standard marketing problem of how to find and target the right readers for the books. There are no questions about "if" your content/concepts are good, they're fantastic, it's just matching content to people. Fwiw I think that the biggest hurdle in general is that you write stories that have emotional complexity but the content target is males. For example in changing faces it starts out with the Dania and Bloodwraith interaction that squarely calls out rape culture in a genre that caters to power fantasy. I love this and think that this is necessary and important but it does make finding the target audience more of a challenge. If you are stuck on adjusting content for the consumer I feel like giving a female main character a shot would be a path to explore.

Imp

happy holidays and happy new year! Thanks for the books!

sarahlin

You're correct that this is ultimately an issue of audiences, but I see publishing and marketing as interconnected. While in theory with sufficient marketing skill I might be able to reach the right audiences, I don't consider myself even a competent marketer. Various elements of the publishing industry have a substantial impact on what you're fundamentally trying to market; for example, I read that many types of science fiction readers read primarily from bookstores, not ebooks. So while it's true that traditional publishers don't actually do that much marketing for most books, there'd be some built in exposure to new audiences that I don't have a plausible plan for reaching on my own.

sarahlin

Normally I click like on everything, but I haven't read Cyber Dreams and don't have an opinion there. In any case, I want to be clear that science fantasy is fine, it's just such a different genre from what I'm thinking about here that I wanted to distinguish.

sarahlin

Thanks for reading, and I hope you have a wonderful holiday season as well!

Marcus Gonzalez

Happy holidays. I’ve been subscribed to your Patreon since the first Street Cultivation Novel and have read all your books since then. I saw other people mention it as well, but I also primarily see a lot of the issues you’re talking about as a more fundamental marketing and awareness issue than a publishing industry or genre specific thing. You’ve mentioned several times you don’t have the experience or knowledge about it, but you really should be making more of an effort to learn and experiment with it in 2026. As someone in a social media/marketing adjacent role (product design), the fact that you had 500 + chapters of a book that your core fanbase did not know about is crazy to me and means you’re not maximizing the use of your existing platform(s) to the best of their ability—like the numerous posts in depthless hunger in the early chapters where you were commenting on views/reviews/etc not being where you’d like it. With everything being determined by algorithms you need to learn how they work so you can take advantage of them. For being a self-published writer, it’s literally more important than any aspect of your writing craft since no one can read and enjoy your work if they don’t know it exists. Anyways rant over, looking forward to the stuff you have planned for next year.

Josh

I don't know if you'll find a good home for those books; you know far, far more about the industry than I do. But all three of those sound awesome and totally up my street. I'll definitely read all of them, and when time comes to buy books for Christmas and birthdays for family members, I'll be more likely to buy these books for them than traditional progression fantasy stories. So if you do publish them, it's likely I at least will buy multiple copies! Thanks for a great year. Depthless Hunger was an awesome surprise.

Petrichorus

As an avowed lover of thiefy fiction, I would absolutely devour The Final Testament of a Fallen Thief. But I'm also certain I'd enjoy the other two - your work is consistently excellent.

Alison Stoneklifft

I concur - I have very few patrons and everything else you've written has been amazing. I'm definitely here for anything you write.

Alison Stoneklifft

Ok I really want to read the villain romantasty... There's some very good royal road series that are villain protagonist pieces. With some flash backs and some baring souls to show how she got twisted / grew to extremes ... Yeah I could dig it. I dearly wish you more success in books that excite you to bring to the world. I am not a creative in any way and just consume. But some folks close to me are and I feel for their frustration in getting screen time in the incredibly crowded world we live in now.

Mocharaid

I think TWC is the best progression fantasy series I've read. I desperately want books that don't stick 100% to the tried and true formula, it's what caused me to burn out on litRPG stuff a few years ago, everything felt the same. So I guess what I'm saying is that I hope you keep writing cool genre-boundary pushing stuff, even if it means it won't find as big of an audience. I would love to see a progression fantasy novel with a female protag written by a female author, for example, painfully few of those, if any.

Bryce Leo

That's still the heart of my question, why not directly engage marketing/advertising firms for to find one that works for you? I guess I'm in the digital minority since I've had a Kindle since v1 and only buy physical as a display piece for my favorites or to support an author. Most of my recs come from Reddit posts and tier lists, Instagram advertisements or authors I follow shouting out other authors books, BookBub emails and Amazon recommends.

AyashiiDachi

I LOVE the idea of necrosurgeon. The lack of this type of fiction almost compels me to write myself. I hope it has Lich accountants and Liches in other mediocre white colour professions as the settings upper middle class

Michael Proffitt

The fanfiction sounds like something Dave would do for him.

sarahlin

Unfortunately, if there is a way to make this work, it isn't commonly known. I am admittedly not an expert at marketing, but I confer with a great many authors, many of whom are more successful and throw a lot more money at these issues. What I have gotten from them is that marketing firms can't really reach readers, at least not in large enough numbers to be worth it.

sarahlin

Not a lot of liches, per se, but there are necromancers integrated into daily life in all kinds of ways, many of which I think people interested in this sort of thing would find fun. ^-^

Keid

I just want to say that, as always, I love your work. I don't have any answers as to how to achieve more commercial success going forward, but I will continue to sing your praises to anyone who will listen. Anecdotally, the conversations where I end up recommending your work the most are situations where people were already looking for LitRPG that doesn't have like a certain level of baseline misogyny and actually treats women as fully realized people. (Generally these people say LitRPG, but they aren't actually too fixated on the genre boundaries of it, gamelit, and general progression fantasy). I don't know how much of a real market that is, since the people looking for it also seemed to be nearing a level of frustration that makes them turn away from the category entirely, but it's what I've encountered. Romantasy seems like a hard industry target to chase if you aren't already into it on some level because there are a few levels of tropes and pacing elements that I feel like you would need to hit dead on if you also want people to accept something significantly different and more interesting to you. As like a, "You have to really understand the conventions in order to break them well," kind of deal. That said, as several of your works have sort of felt like they could have been a half-step away from becoming harems in like a Tenchi Muyo kinda way, so you could potentially also just lean into that? It might be a little bit of a side-effect of writing male MCs and then surrounding them with women that have lots of depth to them. You might be able to do okay by just gender swapping your current formula there and adding a tiny bit more tension and angst. For sci-fi, I do feel like the niche for unique concepts by authors that don't have established traditional publishers is pretty narrow and tends to revolve around just selling short stories. Actually making money by selling stories to Analog, Lightspeed, etc. is a pretty different skill set from writing novels though.

Shweta Narayan

Throwing this out here just in case: do you have any line of connection to Andrea Höst? Her writing has flavor overlap with yours that I'm not braining well enough to define right now beyond a sense of scope that expands dramatically in ways I actually gasp at. reason I'm asking is that she self-published work that won major Australian SF/F awards & was able to pivot to read publishing for some but not all of her work I ... think? So she'd know how to find homes for books that don't fall easily into categories. I've got a couple friends I can ask too, if that's useful. They're going to know a lot more about queer speculative fiction than mainstream -- would that be any use to you?

sarahlin

I'm not familiar with her work at all, I'm afraid! You can never say for sure, but new connections don't hurt.

DocSmitty

No special publishing knowledge here, just wanted to say that I typically find new authors through KU (as I did you) but also the indie publishing houses like Mango Media, where authors will give a shout out to other authors they enjoy reading, and I often find that there are multiple series published by the same indie label that I enjoy. So, if you haven’t looked into the indie label as an option between Amazon and tradpub, that could be a path to look at? I think a lot of it is actually still Amazon publishing, but with shared marketing efforts? Just an outsider’s guess :)

Dylan

Nematic Souls is a neat concept and sounds quite in line with some of whats currently popular in the hard SF space. I think traditional publishing is the route for this. There’s a large and aligned audience but that audience isn’t in the self published or royal road sphere. Those routes would likely backfire as that sphere is quite fixated on military style science fiction slop. Breaking in to traditional publishing, especially in SF, is hard and i sympathize with your struggles. I think your best bets would be sharing your idea/desire to break in with an existing name in the traditionally published hard SF space and asking for advice or alternatively to start with short stories in the genre to facilitate breaking in (barrier of entry is lower here and there is a larger breadth of readers). It’s not easy to break in but would likely be worthwhile if you want to branch into this space and move somewhat out of one that you seem to feel like an outsider in (which is unfortunate but understandable given everything about the space). I enjoy your style and feel your approach to writing and structure fit quite well with hard science fiction, so I am wishing the best.

sarahlin

Thanks for the vote of confidence. Breaking in seems like it requires an agent, which is an ongoing struggle (and it's much harder to find agents representing hard SF than fantasy). Short fiction seems completely impenetrable to me, and it's not a straightforward route anymore, so I haven't seriously considered it.

Jake Swartz

I don’t know the market for it, but I would love a book on soul crafting. Like lists of various sublime materials, different blue prints, etc. Almost, like a ttrpg type of sourcebook or what would be an in world version of something an academic might put together.

sarahlin

A lore book on its own wouldn't sell, but I enjoy this stuff and I know there's some appetite for it! So please look forward to more lore posts here, and I'll keep my eyes open for any interesting opportunities. ^-^