This is Tegna... (Patreon)

Stations are getting a bit more hip to digital and now stations are looking to hire Reporters that rarely appear on air, but mostly appear online. 

This is a smart move, but it doesn’t mean you still don’t apply many of the same rules to digital as you do to TV. 

Like when it comes to appearance.

I have no problem with the digital people looking more casual than their on-air counterparts, but let’s not look cartoonish. 

This is the digital Reporter for KXTV, the Tegna station in Sacramento and those are her real glasses and not some Snapchat filter. 

I'm sorry, but I find it hard to take a story about the Supreme Court nominee and the allegations against him seriously, when the person telling the story looks like someone from Saved by the Bell dressing up for Halloween. 

You want to wear those glasses when not reporting, fine. But when you are covering the news, leave the Elton John start up kit on your desk. 

Also, you're talking about sexual misconduct allegations, you might want to lose the smile, along with the glasses. 

Just saying....