DC Anchor Hire Part Of Sweeps Stunt (Patreon)

FTVLive FIRST told you in a Patron Only story that Tegna's WUSA was hiring former WTTG Anchor Tony Perkins. 

Perkins is a longtime DC Anchor and a good get by WUSA. Sources tell FTVLive that Perkins will be teamed up on the mornings with another former longtime WTTG Anchor Annie Yu. 

Yu has been at the Tegna station for just under a year and has brought the station's morning show out of the ratings basement. 

The idea of teaming Yu and Perkins is a smart move for WUSA. 

But, we have learned that the hiring of Perkins is a sweeps stunt. 

Sources tell FTVLive that Perkins is signing on for basically just for the November book and then will leave the station. 

What happens if the team of Yu and Perkins is a hit with viewers and then come Thanksgiving, he's gone from the station? Will viewers feel cheated?

Also, it often takes months and months to change viewers TV viewing habits. Will the DC viewers even know that Perkins is on the air at WUSA? 

What if a view stumbles onto the Yu/Perkins team in his last week at the station and then he's gone? 

Does the station take the risk of pissing off viewers with just a quick taste of Tony Perkins? 

There are a lot of questions here and it will be interesting how WUSA promotes the short stay of Perkins on their channel. 

Maybe, the station should have hired through the end of the February book to get a better idea of how this plays out? 

Of course, at this point WUSA has not even confirmed that they have hired Perkins and sources tell FTVLive that management was not happy when FTVLive broke the EXCLUSIVE story. 

But hey, that's what we do....