"Align with the Narrative" (Patreon)

The staff at KTVT (Dallas) was sent an email from Managing Editor J.R Nichols that is a bit confusing. 

In the memo, he says that many police and civic leaders are addressing "unity in the community" and that the video the station uses should match the officials' narrative.

Now matching the video to the script is journalism 101 and of course, that should be done. 

But, it appears that he is asking that the video match the narrative of the officials. But, what if the actions are not matching the narrative?

A station is not the PR arm for the police or the government. 

I'm not sure this is what Nichols' is asking the staff to do, but some staff members are confused by this email and the message it sends. 

Here is the email, obtained by FTVLive: