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Just for fun! Been going hard on VFX the last few weeks, so I wanted to give myself a chance to talk about the less technical part of the process :D  Most of these thoughts are obviously just from my own experience, and probably aren't applicable to everyone, but maybe there's some useful stuff in there!

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Jostein Lie Svalheim

Great opener. 🤌 You should totally start more of these standing up! I was hooked right then.

IanHubert

I tried starting it sitting a few times and it just wasn’t working *at all*

SwaMusic

This is the real Ian brainfood right here. I'm one of those rare cases of people that really digs seeing your basic cube greybox blockouts and THIS is the vocalized version of that process I enjoy! Thank you for sharing and helping me feel less alone on our journeys! :)

Fransoa

Yesterday I had a look on the music video von DAVID GUETTA impossible… Ian I saw distincly some of YOUR ASSETS and also lot of YOUR SPIRIT… Are you working with another pseudo? Tell us the truth:-) Have a look yourself: https://youtu.be/zhqqcNafowU

timdan

Love this. Thanks, man.

zoogle

it has Ian's name in the credits lol

Donnie Weaver

Love this harmless sarcasm. It's one thing I miss about working in the restaurant biz years ago.....the endless ribbing and sarcastic conversations with coworkers. Fun times.

Theo

The bit about following your own interest to maintain motivation is really eye opening to me. I do a ton of brainstorming however I've got caught up so much in making the best possible decision that I end up disconnected from the story and unmotivated to keep working on it. Lots of great advice in here, my old visual development professor would definitely approve of the iterative approach to getting less obvious ideas lol. Great video, thanks so much!

Hairynscary

Great points. Appreciate it.

Zeke Faust

Great to hear all your thoughts Ian, thanks for this! More so than any workflow, technique, or mechanical minutiae, I love getting glimpses of how different people's creative processes work. Probably the main reason I subscribed to your patreon in fact. 5:20 I've had this thought so much; many directors, even ones I respect a lot, are more in love with the film-making than they are in love with the film. Their passion is with the canvass and brushes and pigments, but not with the landscape itself, where passion is needed the most. Reminds me of what David Lynch says, you should go where the idea leads you. If the idea wants to be a piece of woodworking, you shouldn't shoehorn it into a painting or a film. 7:10 I really like your analogies, placing a tack down and stretching this canvass tight is a great way of describing the feeling of story construction. IN FACT, I think getting better at analogy is also a way to strengthen creativity. Making thematic associations with seemingly disparate items or ideas and presenting them together (specifically for the purposes of communication, no less) is like the most distilled and pure definition of creation at large.

Markus Schnugg

Good points. I think I'm often times also more obsessed with the process of making music than actually the music itself. I guess like you said the the better mindset is to stay flexible during the process and killing your darlings / actually making a song to be a good song instead of making the next big "insert gerne name here" record. 9:05 And 10% Captain Disillusion ;)

Blemonade

I recently saw the new Comfortably Numb music video, and it looks like someone watched the post- apocalyptic buildings snd the crowds lazy tutorials…

Max C

“As you live life you’re seeing and you’re experiencing all this different stuff and you’re putting it in your brain and then when you put something out, it’s this amalgamation of all this other stuff.” That’s good stuff. Definitely a quotable quote. I was well into my 30s before fully understanding that the only things that can come out of my brain are some mix of what I’ve put in to it.

Sebas

For anyone who'd be interested in exploring more on this subject and creativity in general I'd highly recommend Rick Rubins new book "The Creative Act: A Way of Being" It's fascinating!

Zap Andersson

RELEASE BLOODY EPISODE TWO gosh darn it. I've been waiting for more classic DYNAMO for a decade !!!! :)

Markus Schnugg

Video is directed by aiden (illuskate) who's a patron and also active in the discord.

Miko Dela

I could listen to Ian talking about anything. He always gets the vibe right! I was smiling by the end :)

Sean O'Skea

I really appreciate how Ian understands physics and forces. Shots in the video look like NASA footage. The camera shake, the heat haze, the particles--really coveys the power of the rockets, not just the gliding hoverboards the average Joe would do.

Fransoa

@zoogle: Yes you are right, I just saw that now Ian is everywhere! :-)

David

Some of the best money spent every month is following your patreon. I love that all the old stuff remains accessible too. Thanks for that

Stephan

Thanks Ian! This is great. I like the combo of practical technical stuff and then getting into the writing/thinking/directorial perspective. It's great to hear your thoughts on the process. Really useful for what I'm working on currently. *I'll be keeping an eye on the beer/coffee paradigm going forward.

Sandra Dauber

I have been trying to write a 'great' game idea forever now. thanks.

Willis

This video is great, my favorite videos you make are the videos where you make shots for the films, like the modeling of an airport waiting room. The videos where you explain the scenes you make are great but I learn a lot when you are making the scene for the first time. It shows how you problem-solve. I also like when you just model things for objects for scenes as well like the lighthouse video.

Blendreams (edited)

Comment edits

2026-09-20 10:00 Will you be doing a meet & greet type of thing in LA?
2023-02-08 22:59 Will you be doing a meet & greet type of thing in LA?

Will you be doing a meet & greet type of thing in LA?

IanHubert

Haha! We're releasing 2 this month!!

Tim Hole

Writer's block is usually fear or a lack of preparation. Additionally, specifica to storytelling, when I am writing a scene, I have a checklist of things I work through before I write it. The highlights of which are: 1. Write four different ways for the scene to start, one of which has to be the most leftfield thing you can think of this. This forces you to really think about how the scene could start, 2. Not always applicable for all scenes but, who has the power in the beginning of the scene and who wins the power at the end of the scene. 3. Remember every character is the protagonist of their own story, what does each of those characters want. Look at the scene from each of their perspectives. And remember no one actually ever says what they really mean. The adage "if it's about what it's about, you're in trouble" 4. Where have the characters come from just before they enter the scene. eg. were they working on a car so they are wiping the grease of with a rag. Giving actors or characters something to do from the off. The rest of the checklist relates to subtext where are character is on their arc, theme etc. Also use and believe in Hemingway's iceberg theory (if you haven't come across it a quick google will sort you out).

Seth

This practice of "holding an idea gently" is something Tolkien utilized as well. Reading the rough drafts of what eventually became The Lord of the Rings, I was fascinated to see that, as he was shaping the story, he would take some 'event,' some important development in the plot, and write it over and over again while inserting different characters in the key part each time, until the scene felt right. Talk about holding an idea gently! He did this repeatedly over the years he wrote. What a great way to not let yourself get stuck, as you do the work.

Seth

Great video, btw; lots of really helpful ideas. Loved the stuff about hitching it to an obsession!

johnjoeparrot

Hello! I just joined, great entertaining content Ian! I'm stoked Is there a playlist of speed modelling posts available? I'm looking to get some modelling reps in (Things like environment elements, quick buildings, simple rigs) Thanks for your time!

Zander

Tacking the sheet down and restricting movement of ideas is the best analogy I've heard with regards to restricting you creativity when it comes to thinking. One, I'll use time and time again I feel when encouraging my 14 year old to work hard and think more. Definitely going to be mantra number 2 behind "your dreams won't work if you don't work"

David McSween

Hmmm, I wonder how many people will get ChatGpT to write dialogue fr their scripts?

Mike Ligocki

2 years later, the answer is, "lots", lol