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The Kulture Study: ATEEZ 'BAD' MV (Patreon)

Published:
2026-06-29 01:04:38
Imported:
2026-06
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The Kulture Study: ATEEZ 'BAD' MV

Want to help keep the channel alive? Support us on patreon @ patreon.com/formoftherapy Want to just make a one time donation? You can donate to the channel via PAYPAL: media@formoftherapy.com Watch the original video here: https://youtu.be/-q_S27LbNKU?si=t-J8onxN-HG0u9Lu For business & professional inquiries only: media@formoftherapy.com Follow us on social media Instagram & Threads: @formoftherapy #ateez #bad #에이티즈 #goldenhour

Comments

nadia

there's a bit of a nod in the melody to the hook of Mi Gente (by J. Balvin and Willy William), which is pretty clever

Lilac Lavender

This MV might be my fav ateez MV of all time...The colours, the members and Chase are gorgeous, the plotline is hilarious, the choreo looks so fun... Also, Chase is a long time k-pop fan and an Atiny!! I found out about her through a clip from an interview she did where she had a bonding moment with a Stay as an Atiny so I was so excited to see her in the teaser of the video, seeing her full circle moment from doing cover dances to now dancing with her ults. As for the song...its not my cup of tea, and it makes me really sad to say that as someone who has liked ALL of ateez's title tracks. I love the rhythm but vocally i feel like its stays in one place so it feels a bit monotone. It changes up a bit in the bridge, so that ofc my fav part of the song. In comparison, songs like work, or ice on my teeth, which are also not huge and celebratory songs, still manage to show off a vocal range that keeps the songs interesting while being low-key and groovy. But aside from this song, I quite like the rest of the album!

Risse

Is that a Snoop's Drop It Like It's Hot reference in the background of the chorus? The howling vocal.

Stephanie Dockery

She from that hbo max / or Hulu drama testaments I think how pronounce it . It’s show based the book by same name seen at target. But she a lot a atiny too 😁

Sven Lenders

Am I crazy to say it feels like SKZ and ATEEZ said "let's both produce a song in our styles, and then trade them"? Like Run It is such an ATEEZ track, while BAD reminds me of SKZ a lot as well.

jae wambits

this song would be go crazy in concerts.. especial San part during the outro

Giu

So sad that this is by far my least favorite title track from them :(

Jasmine sumner

Saw them perform at Hyde park last Sunday. It was insane 🔥

AL

Like a lot of their MVs there's a literal plot line as well as hints to their lore in the middle of it. In their lore she represents someone/thing that enhances and controls people's emotions and the mv shows it with her eyes turning red. For the literal plot line it's supposed to show she's found not guilty because she has people under her spell.

oreochan3

i lost it with chest popping san . I AM DONE