Advertising on RFR (Patreon)
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There was a question on twitter about ads on RFR. I’ve addressed this before, but it’s worth repeating. Our goal of 600 patrons for ad-free shows was reached briefly last summer. We went ad-free for a long time. even on months we were well under 600. We've only been able to maintain 600 a little more steadily the over last couple of months. Because of our amazing Patreon support, we have not been searching out new ad deals and we cancelled a contract renewal with an agency that was placing up to three ads per show. We are leaving a lot of ad money on the table. Audible was our very first client, going back to 2008. They reached out at the beginning of the year and we have a deal with them to place ads on a few shows this year. They have shown us support for a long time so we didn't want to turn them away. And there might be a few more clients like that to drop ads on the show this year. But not many. We are keeping ads very limited and not often. BTW...The plug for the SW Lamps on last week’s show is not paid advertising. It’s a favor for a friend who has overstock and is practically giving them away.