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Your Guide to My 2018 Promo Plan (Patreon)

Published:
2017-12-18 18:49:41
Edited:
2020-04-21 01:38:53
Imported:
2026-09
Tags:

Content

Greetings my friends,

I'm starting early this year to plan for 2018. I simplified my goals, made them a little more reasonable and actionable. Below are the biggest that I'm working on for next year.

I'd love your thoughts and feedback.

The Spotify Experiment

I have trouble wrapping my head around Spotify. I hear about artists making a living from streaming music. I’m not talking about major labels. I’m talking about independent artists. How is that possible when you’re being paid a fraction of a cent per stream?

Over the past two or three years, I’ve been promoting my Christmas music playlist on Spotify. I focused on Celtic Christmas music. The response overall was poor. I never noticed a huge uptick in income. This year, my promotion has been minimal.

Nevertheless, Spotify continues to gain popularity. And CD sales continue to diminish. So it’s time to embrace change full on. I want to increase the streams of my music and grow my fan base with Spotify,

It actually seems like a fairly natural transition from creating music podcasts to Spotify playlists. 

Yesterday, I made a Cats & Kids Playlist because the Irish Drinking Songs for Cat Lovers series is by far my most viral music project. Cats & Kids was an idea I had for a CD. Instead of making a compilation with this theme, I just made a playlist. That was a lot easier!

 How can you help?

Listen and share my Spotify playlist

Exit suggestion for songs to add to the playlist

Create your own Spotify playlist with my music and share it with me so I can share with others

Contact the owners of playlists that you enjoy and asked them to add a song or two mine

Keep an eye open for Spotify listening challenges

Live Streaming Video: Coffee with The Celtfather 

Another part of my promotion for next year will be live streaming video shows.

My success with Facebook Live is up and down. I started Coffee with The Celtfather just a few weeks ago. I am seeing new sales each and every week. I get at least one tip after every show. While 5 to 10 bucks is not a whole lot, it feels like a great start for something bigger. 

Imagine if I could very 100 people watching for a few minutes instead of the 10-20 I currently get. Will those tips grow?

I will continue to do Coffee with The Celtfather in 2018. Yes, these are morning shows. The evening shows are a lot more difficult to pull off with family at home. I do still hope to do more, but I'm not sure when at present.

Mostly I want to capture some new traffic and fans on Facebook. That's gonna come from Coffee with The Celtfather

How can you get involved?

Watch one of my live-streaming  concerts live around 9 AM some mornings (can I be more vague) or watch the replay

As soon as you see I am live, share the video with your friends

Post a comment and interact with others on the feed

If you were able to tip, awesome, you could also post links to albums or virtual little tip jar for others. The big thing is just interact.

If you aren’t on Facebook Live, I will share on YouTube where you can do many of the same things listed above

Collaborations

I have wanted to do more collaborations since the big success of Don’t Go Drinking With Hobbits. It’s just cool think that there are all these incredible musicians out there who I could have a chance to work with. Now, I probably won’t crowdsource an album like that next year. 

Instead, I want to be more strategic. There are some great musicians who I want to contact and see if they’d be willing to record a song together.

My thought is I would release a bunch of singles and see if any gain traction. Once I get enough songs, I will release an album. 

I’m not yet sure who those people will be, but you will be the first to know. 

How Can You Get Involved?

Do you have any suggestions for artists who might be willing and able to collaborate next year? 

Is there a song you would love to hear me sing? Even better as a duo?

Thank you for being a part of brainstorming and planning for next year. Hopefully, I'll find some degree of consistency and new successes in 2018.

Slainte!

---

1. If you’re a patron, please click through to comment on this post. If nothing else, please heart it so I know you read it.

2. See all of my gifts at http://marcgunn.com/us/

3. Join the Marc Gunn Patreon Facebook group:  https://www.facebook.com/groups/1795544287362348/

4. Question? Email me at marc.gunn@gmail.com

Comments

Vaidah Katz

Spotify: I almost exclusively listen to music on spotify these days. I have a paid subscription, so I can make playlists and listen in any order I want, play the playlists in my car, and collaborate on playlists with my friends. It's just made it less complicated for me. In regards to your christmas playlists, I'm Jewish and don't listen to Christmas music. I will totally leave my spotify playing on one song repeat overnight for you if you want me to, LOL. Morning live streaming: I'm always a work, so I miss these. And then I forget to watch them.

Marc Gunn, The Celtfather

Thanks Vaidah. I do remember that you were Jewish so obviously the Christmas music doesn’t necessarily work. As for one song repeat overnight, no need to do that. From what I understand, Spotify has some good algorithms for spotting that. Instead, we should make a playlist of some good songs to listen to while you sleep. LOL

Joshua Ohmer

Guess I'm a luddite, because I don't stream music. The idea of paying for access to music I don't own, when I already own so much music, just doesn't appeal to me. I buy a lot of mp3s, and CDs when I see folks like yourself in person. I do wish you luck in finding ways to monetize streaming services, though.

Vaidah Katz

Damn, sometimes I am legitimately playing things on one song repeat. Makes me sad that they're not counting those plays. (My last.fm charts are a very entertaining read, LOL). I want to play "Close Your Eyes" for my nephew, but my sister would probably murder me.

Vaidah Katz

For me, we started streaming early on because when I was a teenager, our computer only had enough room for us to have 6 mp3s on it at a time, LOL. There were a lot of music related fights. No idea how we managed to do anything on that computer, haha.

Josh Brown

I don't do Spotify, I use Amazon Unlimited and Pandora for my streaming. I can't see adding yet another service, and to be honest I only use them in the car( same with CDs) as at home I'm one of those vinyl guys.

Josh Brown

Yes there are playlists there. I don't often use the as I usually prefer to listen to an album as a whole when using Amazon. I use Pandora when I just want random music.

Josh Brown

Yes, there are playlists on Amazon. I don't often use the and have never made my own as I use that service to listen to albums in their entirety.

Joshua Ohmer

Ha! It's hard to imagine that we used to have storage like that... I came pretty late to mp3s, because I didn't want to worry about downloading playlists off my computer to an mp3 player, but once Google Music started offering essentially unlimited cloud storage, I ripped all my CDs and uploaded them. Now I can stream or cache anything in my collection, but I don't have to pay monthly fees for the privilege. I know different approaches make sense for different people, though.

Miranda Nelson

I don't use Spotify, but I hope it brings you more listeners. As far as Facebook goes, I emailed you some graphics that may help posts show up better. Let me know what you think about them or you want anything different. I love your live Facebook concerts. I'll watch them day or night if I can catch them live. I'll also go back and watch if I missed them. I always share when I see them and try to donate as often as I'm able to. Keep up the great work Marc! Remember I'm here for any graphics you might need.

Evan Meehan

I also use Amazon - and predominantly listen to complete albums, singles, or my own small selection of playlists I've made. Previously I've listened to your music from my harddrive - but really its no less convenient to listen to you via Amazon. And then you get paid...even if its a fraction of a cent! And - I discovered that your Pirates & Dragons cd is on Amazon - and I don't own that one!