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What is pop music? It used to be a pretty simple question, but in the last few decades, changes in the landscape of music consumption and distribution have begun to dissolve the boundaries between genres, and not even the carefully curated landscape of pop has been safe. There are many examples of the increasingly obscure, esoteric, and divergent soundscapes that have come to define modern pop, but if I had to sum it up in one artist, I think the clear choice is Billie Eilish. So let's talk about her.

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Brian Miller

Isn't the concept of "pop" music what the studios fed us when the only source of music was record stores and radio? They had artists, they paid off the radio stations, and the music was put in front of the public. I remember going to music stores, and pawing through the bins, and being known as "that guy who buys the stuff nobody else does." We have some more avenues of distribution, but a lot of it still comes through gatekeepers, in one form or another.

Flavor Dave

THANK YOU THANK YOU THANK YOU THANK YOU and well done <3. that was exactly the breakdown I was hoping for. I'ma go watch the other guy you mentioned now.

Flavor Dave

the only difference is that now the gatekept music used to be the only option due to restricted supply controlled by record companies. Nowadays, there is so much amateur music on display that the gatekept music simply emerges from a noise floor that's impossible to sift through unless you go through the proper channels, which are, guess what, controlled by the record companies (but now also Google, Spotify, and Apple.)

Brian Miller

Rick Beato just did a video on "the most steamed song of all time," "Blinding Lights" by The Weekend. I had absolutely no idea that song was out there at all, thanks to the simple algorithm of, "you liked this, here's more." When the main distribution was radio and the record store, of course I would know what was popular. Now? I have no clue. The keepers' gates silo the listeners, based on simplistic programming.

Emily Myers Corrigan

Watched this and then watched the one on the other channel that you linked and I have to say that you definitely seemed to appreciate the technical marvel and the nuance despite the seeming simplicity of this song much more. But maybe that's because your video was a deep dive and his was a first impressions video, I do think that you have to listen to this song a BUNCH of times to really appreciate it.