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Hello lovely Patrons!

It’s helping me a lot to take a break from the constant production treadmill and focus on crafting the next season of Philosophy Tube with more intentionality. I’m super inspired and working on lots of ideas with a few scripts already drafted.

One back-end strategy I’m working on is what I call the Double Bubble. YouTube has these bubbles of viewship, right? Like there’s Educational YouTube, Gaming YouTube, Reviews (breaking down into Gadgets, Beauty, etc), Celebrity YouTube, Challenge YouTube, Lifestyle Vlogs, etc. The most successful videos break out and reach new audiences because they hit more than one bubble. Right now Philosophy Tube has Educational on lock, the show gets great viewership there. But what’s been missing lately is the penetration to other bubbles.

So part of my strategy for the next season is crafting videos that can break into 2 or more bubbles. Like I’m working on one about AI that also intersects with tech reviews; one about feminism that also intersects with a big movie franchise; one on virtue ethics that centres around a video game; one on Hollywood and how movies actually get financed (that needs a second bubble but I think I’m close). It’s a challenge but I’m enjoying it!

I thought you’d appreciate a little insight into how things are shaping up. There’s LOTS more work to do yet but this feels like a fruitful strategy.

Abi xxx

Comments

RouxTheDay

Sounds like a great strategy. Will we have to call you Abi Tzu from now on? I can't wait for your take on AI!

Susan Wenger

As a long-ago sociology student and a current editor who keeps seeing LLM-generated manuscripts, I cannot wait for the one on AI. Feminism + anything pop culture is also likely to be interesting.

Lara Handsfield

Definitely looking forward to the one on AI!

Wolfeye

Looking forward to the one about about virtue ethics. I always wanted a closer look at that.

Djoran Keil

AIâ„¢: the epitome of capital.

Erin Frame

My interpretation of ‘double bubble’ was in regards to drinking whisky… as you drink from the bottle til two bubbles form in the base, therefore signaling that enough whisky has been drunk. The lessons of Motley Crue lol

luna desolada

I'm mexican and would love to see more examples of latin America in your content. It would help me share more examples with friends here and also spark more research on my own. thank you, thank you, thank you for all the wonderful work you do wonderful woman that I admire 🖤✨🌸

Rue[By]

Hi, I know you'll probably never see this but if you do I want to thank you for the impact you've had on my life, if I'm being honest I was really shitty when I was younger and I probably wouldn't have gotten much better if I hadn't started having an interest in philosophy, and I think your channel was the one that introduced it to me, a few months ago I remember posting something on Facebook chat recommending that people watch your video about mental health and suicide because I had sat there for about 10 minutes crying at my desk because of it, today I watched it again and I didn't cry, in fact I watched it three times because I was sure that I wasn't listening enough but it finally hit me that I have been happy enough to not feel suicidal for long enough that the video didn't hit me how it did before. I know it's kind of parasocial but I needed to throw this out into the void and tell someone about it.