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I've been thinking a lot lately about the things that get repeated. A body of research suggests the simple act of repetition makes things seem more true, more likeable, and better valued. This is just one of the ways that our perception is influenced subconsciously by manipulable aspects of presentation. I think these findings are of paramount importance in a world where we repeat things more than ever before.

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The Illusion of Truth

If you repeat something enough times, it comes to feel good and true. Support Veritasium on Patreon: http://bit.ly/VePatreon Science with Hot Wheels! My vids for kids: http://bit.ly/VeHotWheels More info on cognitive ease: http://bit.ly/29OMGas This episode was inspired by the book Thinking Fast and Slow by Daniel Kahneman.

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