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One of the details you may have spotted during our Ness of Brodgar coverage is the special Time Team x Ness of Brodgar logo.

Designed by our very own Neil Emmanuel, it takes its inspiration from one of the site's most intriguing discoveries: the so-called 'Brodgar Butterfly'.

These beautifully carved motifs, etched into Neolithic stone over 5,000 years ago, have become one of the Ness's most recognisable symbols. But turning that ancient carving into a modern logo wasn't quite as straightforward as tracing the design.

Neil's challenge was to create something that immediately felt like Time Team, while also giving this special excavation its own identity. To do that, he kept many of the elements that make the original Time Team logo so distinctive – the colours, circular roundel and typography – before replacing the central emblem with the Brodgar Butterfly.

The team also explored other ideas, including using the iconic outline of Building 10, but after around 30 different iterations, they found themselves returning to one of Neil's earliest concepts. Sometimes the simplest idea really is the strongest.

As Neil explains:

"The butterfly is probably the most iconic image. It has immediate visual impact, which is really important in a logo... and it still feels like it's part of the Time Team family."

Swipe through to see the original carving alongside Neil's finished design, and let us know what you think. It's a wonderful example of how a 5,000-year-old piece of Neolithic art can inspire a brand-new chapter in the Time Team story.Photo credit: ORCA

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Comments

Leitchy

Very nice. While they be available from the store?

Carl Johnson

The merch items with the logo are in the store right now. 🎉

Carl Johnson

I wondered where the design came from, for sure it looked neolithic, but to learn is it "special" to Brodgar and it even has a name.

David Packman

Congratulations John, I hope dear Mick Aston is looking down on the new film. I already have the new logo it’s beautiful.

Sarah Krippner

I find the logo simply beautiful. But a word of caution… calling it a butterfly casts a narrow meaning to it and might prevent seeing it as something else. It might not symbolize a butterfly.

Jacky Smith

Are we entirely sure that this isn't a message from the deep past about the dangers of climate change?

Edward Rooks

A profound and impactful design.

Miniature Misfit

The carving to the left of the Dagaz rune looking marking, looks like a netting needle

Gin

As soon as I saw the new logo, I ordered new Time Team gear! Well done, Neil!

Janie Waters

Nice job, Neil. As a former (now retired) graphic designer I really love the simplicity of this. It speaks so powerfully of the site.

Jane Galer

Clearly not a butterfly but an important ritual image that we will never prove we understand, but seems like calling it a butterfly dismisses some of it's mystery. All the same, I'd love to see more merc with the symbol. Maybe silver jewelry? The special was great to watch!

Sarah Krippner

Has the symbol and its found location been studied? It strikes me as a rough seasonal sundial for sunrises and sunsets over a years time, the curved lines (left and right) representing the location of the sun (East and West.) Is this possible? Or would it fit closer to a location nearer the Equator? A sister trading location?

Jane Galer

The 'butterfly' does look similar to several Runes. Fertility?

FRAGGLE DUFF

Amazing few days on Orkney at the Ness. Blown away how friendly Nick, John, Jackie, Ann and all the team were made us feel very proud to be a Patreon Member. Time Team really respects & appreciates all the members around the world who make it possible. The Duffy’s. ❤️🐾🐾

Carrie Hartley

to me it also looks like an hour glass.. being tipped... marking Time as it passes.....

Emily Flotilla

Love to buy some merch, but the shipping to the US is costly. Victor's book drawings were lovely, but it cost me nearly $50....

Andrew Stewart

Like others, I wonder if it is related to celestial observations — specifically, the figure-eight pattern the Sun traces in the sky over the course of a year — the solar analemma.