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In mixing, I do this often in breakdowns (i.e., the section before the drop, often without beats).
I often do this when mixing music that actually has to have an impactful drop (e.g., tech house, DNB, etc).
In more chilled styles, where there is no drop, this is not necessary.

• Widen the song (I do this on the master, and sometimes target specific tracks) towards the drop and then bring it back to the normal width as it drops.
I've always heard some producers/engineers say they do the opposite: make it more narrow towards the drop, and then in drop, restore the width. That may work too!

• Decrease the master gain a bit towards the drop – 1–1.5 dB should be enough. Then, once the song drops, boost the master gain around 1.5 dB (in relation to the normal/zero gain, not the level you just dipped to), and within, say, 4-8 bars, bring it back to normal/zero gain.
This very efficiently makes the drop slam harder – you may not "hear it" but you will feel it!

Any Qs? Holla!

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