The Dark Semiotics of Soap Ads (Original Cut) (Patreon)

Thank you guys for supporting me here; this one is special. I first started a script for "The mythology of soap" in June 2019, but never finished it. Here it's finally done 6 years later.

In 1957 Roland Barthes wrote an essay on the mythology of soap ads in Mythologies(https://amzn.to/4ghfDyI). French soap ads in the 1950s conveyed a religious structure including ritual cleansing and purity. Fast forward to today, an you'll see our ads for cleaning products have veered into ethnic cleansing and racial purity.