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Normie Minimalism: An Investigation (Patreon)

Published:
2020-06-12 21:26:26
Imported:
2026-06
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Content

Howdy folks! I wrote for Hyperallergic about how minimalism went from high design to normie chic! Have a great weekend!!

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How Normie Minimalism and Farmhouse Chic Took Over Contemporary Design

An aesthetic of minimalism in architecture and interior design has been sold to consumers of high design for decades now in the pages of Dwell and the endlessly scrollable interfaces of websites like designboom and ArchDaily. This article is part of Sunday Edition: "Minimalisms".

Comments

Anonymous

THIS IS LITERALLY MY HOUSE. I LIVE IN A REPURPOSED INDUSTRIAL SPACE. I HAVE AN ORIENTAL RUG ON POLISHED CONCRETE WITH A VINTAGE COUCH. I’M INSTALLING WHITE SUBWAY TILE IN THE KITCHEN NEXT WEEK. WHAT OTHER AESTHETIC IS THERE? HOW CAN I ESCAPE?

Bill Miller

You've an interesting take on the Fixer Upper "modern farmhouse" aesthetic. I've never considered it minimalist, but can see how it could be. I thought of it more as "carefully cluttered". I do like the idea of it bringing a bit of warmth to the modern design. I love modernist design, but can see where it can seem a bit industrial and cold. My biggest complaint with Joanna Gaines has always been her emphasis on the color white. I've always gone with the idea that life is too short to be lived in black and white; It should be lived in vivid color. Everyone wants the white kitchen until they realize the amount of cleaning and scrubbing necessary to keep it that way. Also, why would you want a kitchen that requires sunglasses to work in it?

RedGryphon
>>38585867

Personally I'd prefer a white counter (or at least one that was a solid color), specifically, because I can't see if the mottled-grey-faux-granite countertop has had something spilled on it...I'd love to be able to tell if I missed a spot cleaning.