Taco Bell is Keeping Gen Z 'Obsessed'? | Too Old For Taco Bell CEO (Full-Length) (Patreon)

While we're on the topic of fast food CEOs, the WSJ sat-down with the CEO of Taco Bell to find out how they are “keeping Gen Z obsessed.” Apparently, the secret recipe isn’t just Baja Blast—it’s a "magic formula" involving "cultural rebels" and storytelling that feels suspiciously like a Nike drop. As someone who just wants a Cheesy Gordita Crunch without being part of a "movement," I have some thoughts. Maybe I'm too old for this...This Full-Length episode is available for all premium tiers!