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Here it is, the last of our pre-launch posts - containing our announcement of a special perk exclusive to those who contribute $10 or above in the first 24 hours of the campaign only! 

I designed this series to give us much information as possible in advance of the campaign, giving people time to absorb quite a lot of information, ask any questions they have, and warm up to the idea of contributing. 

This Saturday at midnight PST (check the post for a handy guide to what time that is in other parts of the world!) I'll finally find out how effective they, and all my other efforts, have been. 

If everything I've shared has left you planning to contribute, please do register your support at our campaign pre-launch page now: https://www.animefeminist.com/crowdfunding 

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[Editorial] How much money are we aiming to crowdfund? - ANIME FEMINIST

Numbers, in business terms, are all about storytelling. "We made $800 by our third month on Patreon" isn't as meaningful or powerful as "By our third month, we could afford to pay contributing writers $50 per feature for two features a week." I've written three posts setting the scene.

Comments

Anonymous

Is there a specific reason you had to roll the campaign in december ? I think it's about the worst month for most budgets (maybe january is even worse actually) so i assume you really couldnt afford to wait, or maybe a survey shows that it's actually a very good kickstarting month ? :0 im curious, i'd like to support and i probably will but i'm unlikely to contribute as much as i would have wanted to ;w;

animefeminist

Honestly, I originally planned this campaign to be in time for our second birthday in October, but personal circumstances became an obstacle. I'd already committed to a contract with Katy and Chris though, and they do this kind of work for a living, so launching it at least before the end of the year felt like the right thing to do. It will actually extend a few days after Christmas, so there will be a chance to go up in tiers then should you get some money gifts around that time! It would absolutely have been worse in January, and I couldn't bear the thought of putting it off until February, which would mean receiving the actual funds as late as March or April. With this timing, I should be able to pay Katy, Chris, and our other contributors in January. I appreciate it's not ideal, and that's 100% on me. Creating a campaign from scratch and running it single-handedly was just a more intimidating task than I was able to take on a couple of months ago. I'm really please you're going to be able to contribute at all though, I really appreciate it!

Anonymous

I definitely teared up reading the editorial... Everything you (and the team) have done is really astounding. I'm hoping to support at a high level tier.