AniFem's 2019-2021 vision and strategy - in detail (Patreon)

This was a monster of a post to complete. 

I wrote it in a hotel in Okinawa that was going through an extended powercut. 

I wrote it in bed in Tokyo, next to a friend who was also working (as a translator for erotic yaoi manga).

I wrote it on a coach between Yorkshire and Scotland on Boxing Day, and woke up at 4am to review and get it posted while it was still 26th December somewhere in the world.

Sharing my thoughts and ideas openly is one thing. Backing them up with estimates and targets is another. Writing down your plans for the next three months is simple. Planning for the next three years is a lot more challenging. 

The other day, I found my first vision for AniFem, scribbled on a notebook on a lunch break when I was living out of hostels and working in hyper-corporate environments in London. We've achieved almost all of it, and a lot more besides. 

This vision is significantly more ambitious but comes with the benefit of three years' more experience, both with AniFem and my own work environments. I've worked in investment banks, tech startups, and growing SMEs, and that knowledge is all coming into play now. 

I can see a route to big money for AniFem. The thought of having tons of cash with which to create tons of paid work and even salaried employment for marginalised folks is an absolute dream. 

It'll be an obstacle course to raise that kind of money without sacrificing our values, but I would rather shut AniFem down for good than stumble on that course. One reason I created AniFem was to present an example of ethical business to challenge exploitative practices in our community. I intend for it to continue serving that purpose.

Please read the document and let me know in comments or DM if you have any questions or concerns! I'm delighted to finally get this out of my head and share it with everyone, and truly welcome your thoughts.