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Funimation's short-lived promotional campaign for problematic yaoi anime Sekai Ichi Hatsukoi ended at the request of LGBTQ+ fans. We look at some of the grey areas of this issue and ask how they could have done better. 

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[AniFemTalk] Funimation and #FujoshiLife - Anime Feminist

Last week Funimation started a new marketing campaign for yaoi anime Sekai Ichi Hatsukoi by asking BL fans in their staff to talk about their "#FujoshiLife mishaps": "After my senior year of college, I binged all of Sekai Ichi Hatsukoi and Junjou Romantica in three days. I lived on fruit cups, popcorn, ...

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