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Pantone Questions (Patreon)

Published:
2023-08-04 18:57:17
Imported:
2026-06
Tags:
BTS
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I am slowly working on unraveling the mystery of Pantone - mainly, why the heck do I have this vague impression that they own color. Why are they such a big deal?

So far, I've gotten to look at about 30 brand standards manuals and am reading the hagiography The King of Color. I'm also hoping to replicate the pic above.

Any Pantone questions bothering you?

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Comments

Noelle Brockhoff

No questions, but I know the artist Stewart Semple has recently taken issue with Pantone and Adobe’s graphic design monolith, but is generally legendary for having strong and loud beliefs about the concept of owning color. It started with Anish Kapoor and Vantablack. All this to say he may be an interesting contrarian to throw in your mix.

Robin M

How do they pick the color of the year and what exactly does that mean?

Abbie A.

Their Munsell soil books are incredibly useful but I'm not sure why the more recent editions come in cardboard binders - seems a little counterintuitive for a tool that's intended to be used outdoors. I also always get a kick out of their color charts for french fries - but why french fries of all things? There must be other foods that could use a color chart like that, but the fry chart is the only chart of its kind on their website, as far as I could find.

JKB

I've seen companies get their own custom Pantone color. How is that a thing? If a corporation spends enough they get to literally own a color??

Brian Brown

Not a question but an observation that their color books have expiration dates because the colors change over time. First time I saw that I thought it was funny that a book could expire.

Brendan Henry

Pantone is such a... problematic but necessary situation. As a designer, a lot of times when dealing with printed assets (beer labels, shipping boxes, etc) I'll need to design using a specific book of Pantone colors. If I don't, and just use CMYK or RGB, the printers will 'interpret' the colors into Pantone for me, which can often be incredibly off-brand and a big issue. I don't like using Pantone, they NEVER have the specific shade of any color that I'm looking for. Color is tied to emotion and feeling, and if I need to hit a specific feeling, it's an absolute pain to have to be restricted by Pantone. However... if it wasn't for a 'global color book', the signage, labels, boxes, business cards, all getting printed by different companies, would never even have a similar shade of color on them. Necessary evil?

philedwardsinc
>>114563715

This is a very good and nuanced comment! Kinda where I'm ending up (having known nothing before researching this video).