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Hi everyone!

Maybe you remember our mental breakdown almost exactly one year ago and how we coped with it by extending our stay on an island in Cambodia, clear our minds, and then look at everything we have and do from a distance. With the goal to make smart and clear plans for the future.

Right there and then, we decided that we should take such a "break" every year. Not that we're planning to have more mental breakdowns, but as a preventive measure and because we realised that taking a step back really helped us a lot last year. Which is why today, we're writing you from Koh Mook, a very small island in the south of Thailand.

The picture above is shot from the bar where we like to drink some beers while watching the sunset. Watching sunsets and drinking beer isn't the only thing we do here though. With a clear mind from the ocean breeze we've been working hard on the big "What's Next?" question, now that we completed our quest to try naturism in every continent (yes, we know, except for Antarctica). We're also working on our itinerary for the coming months, and are trying to figure out which of our projects deserve more/less/different attention.

The results of all these musings will trickle through in the coming weeks or months, but there's one project that we specifically wanted to talk to you about: Destination Clothes Free.

This started as a second YouTube channel where we could post Lins' Resort Tours. We felt that some people loved watching our vlogs but thought that the resort tours were boring and others loved the resort tours but weren't interesting in all the other stuff we were doing. Long story short: Two different video concepts asked for two different YouTube channels. But we couldn't stop just there... Soon we started making dedicated resort tour videos, and then we started adding nude beach guides, and now Destination Clothes Free is becoming a brand on its own that needs its own branding.

So one of the things that has kept us busy the last week was coming up with a new logo and we would really appreciate your HONEST feedback.

** Note: We would also really appreciate if you kept this confidential... Patreon-eyes only!

To give you an idea of the direction we want to take this: Destination Clothes Free is an informative channel, focused towards people who like to spend some/all of their vacation time without clothes. We deliberately chose for "Clothes Free" because we want to be inclusive to naturists, nudists, clothing-optionalists (?), and those who prefer no label at all. With those words in mind... What do you think of this logo (obviously without the Fiverr watermark)?

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Comments

Mark H

I like the realistic body size/shape and the ethnic mix of the 2 people. The tan lines suggest to the less experienced naturist/person new to naturism that tan lines are okay - ‘focus on the joy you feel inside, not worry about how you look’. The hair style on the person on the right doesn’t quite look right. The beach backdrop makes sense, but shouldn’t limit people to think the beach is the only clothes-free option. Looking good overall.

Jim B

The woman looking back over her shoulder with a hand on her hip has too much of a sense of titillating striptease, rather than of two people simply enjoying being nude. I agree with another commenter that a non beach setting would be nice.

David C. Stauffer

It seems like you are pretty close to having something you like, but if you need more ideas, I recommend reaching out to Henry Yuen. He made the logo for our Siskiyou Hiking Bares club in Oregon (a naked hiking group) and has done a bunch of other naturist themed artwork. http://www.hevanet.com/hjlyuen/beach.htm

Cynthia Holbach

I like it, but not sure why the man's face is blocked out. Especially since you show the woman. I like the mix in colors and the body sizes. The ocean background is nice, not a problem.

Greg Munn

Pretty much what mark said for me.

Mark Hambridge

I didn't see a blocked-out face - more a Big Fuzzy Hairstyle.

Mark Hambridge

Perhaps a mountainous island in the background? A headland on one side of the image to balance the palm fronds? A building, to imply a place to stay, not just visit a beach? All of that would be too much. Could you build on the Naturist symbol? https://www.naturistsymbol.org/more/gallery/ Then a lot of your marketing is already done...

Mark Hambridge

I look forward to seeing your less inhibited videos on Vimeo (subscription OK) - then you wouldn't have to carry those black boxes around. Perfect for the longer versions of Destination CF.

Cynthia Holbach

It was confusing - I thought that was the front of the man, but apparently, it's the back. It's the way the arms are that made me think it was the front.

Naked Wanderings

Bedankt voor het aanbod David! Met dit logo zitten we al in een redelijk ver stadium, maar we zullen in de toekomst zeker nog grafische hulp kunnen gebruiken

Naked Wanderings

Thanks a lot for your feedback, Mark! Great to see that you're pointing out some of the values we wanted to specifically put in the logo like body shape, ethnicity, and the fact that not everyone is tagline-free. The reason we chose for a beach setting is because this channel will mostly focus on nude beaches and clothes-free resorts. With resorts, it's very hard to get the whole scope (from tent in the wild to 5 * resort in the Caribbean) in one picture. We will try to add the other elements in other parts of our branding.

Naked Wanderings

Thanks for sharing this insight, Jim! We wanted the woman on the left to look a bit more hesitating, like a beginner or someone who just doesn't spend much time in the nude and figured that the underwear could create this contrast with the tan lines. About the beach setting, as commented above, this channel will mostly focus on nude beaches and clothes-free resorts and beaches are just a lot easier to picture in a logo. But we'll definitely keep this in mind for other parts of our branding.

Naked Wanderings

Thanks for the insight, Cynthia! As Mark said, it's meant to be a big fuzzy hairstyle but it's good to know that this is not that obvious. And now that I've seen the angle of a person facing the camera with a black cloud as a face, I can't unsee it anymore. We'll work on that!

Naked Wanderings

The original draft had more items, but we decided to throw them all out. To be easily recognisable, a logo should have limited elements and limited different colours. Think Nike, Coca Cola, and indeed, the Naturist Symbol. The reason why we don't want our logo to be inspired by the Naturist Symbol, is because we want to stay away from terminology. As much as the Naturist Symbol is meant to bring people together, we also feel that it separates people. We meet more and more people who enjoy non-sexual social nudity but don't identify as naturists or nudists. Typically, these are often the younger generations which are an important segment of our target audience.

Naked Wanderings

Yeah, that's something that is not on our list for this year. The censorship takes a huge amount of time, but we need to do this anyway if we want to stay on YouTube. Making a second version with no censorship wouldn't be that hard, but then we get stuck with upload times on crappy wifi (we already drink loads of coffee while we're uploading in a coffee shop, double this time and we never sleep again :-) ). In the end, our goal is to show you cool places, not naked people.

Mark Hambridge

Going back to the first paragraph in this thread - I would not object to you slowing down, taking time to enjoy the place you are in, and posting your more thoughtful and less rushed videos a few days later. An overall impression I have from your excellent presentations is that you feel you have to quickly move on to get to the next programmed destination. Can you make time to enjoy the nature in naturism and become less frenzied? Perhaps excess caffeine is already a problem? ;-)

Naked Wanderings

You're absolutely right! A video per week is quite a tight schedule, keeping in mind that most videos are filmed over the course of several days, and then they still need to be edited, photos need to be edited, blog posts to be written, etc. In itself, it's definitely doable, but sometimes we find ourselves filming a video just because we need to publish one and less because we actually have a story to tell. We hope to have fewer of those in the future by moving to a video once every 2 weeks.

Christopher

I thought it was two women when I first saw this. Perhaps you consider the two looking at each other like “what the hell are we doing but let’s take the plunge.

Christopher

Also a video a week is not necessary, take the time that you need! Enjoy your lives as you should.

Naked Wanderings

Yes, we wanted the second person to not have a specific gender. We've given this a lot of thinking and didn't want to follow the stereotype that naturism is for male/female couples. Of course, we had to make a choice and didn't want both persons to not have a specific gender. So this image could be two women or a woman and a man. The only thing we're missing is two men, but couldn't really figure out how to make that work

Christopher

I believe you are trying to do too much in a symbol should have ultimate simplicity