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This has impact on a whole bunch of things.

The cost of vacation in Europe goes up by 15%. People may go to Mexico instead!

European goods become more expensive in dollar terms when sold in the U.S. Example: A €100,000 German machine that cost $110,000 at parity would now cost about $126,500 after a 15% euro rise. The EU car industry is already getting hammered but this will make things far worse. U.S. buyers may shift toward domestic suppliers or cheaper imports from countries with weaker currencies.

Exporters in sectors with thin profit margins (e.g., machinery, automotive parts, textiles) are toast selling in the US.... add on tariffs.... well goodbye profits.

Companies that earn a large share of revenues in dollars (e.g., Airbus, LVMH, Siemens) will see translation losses when converting U.S. sales back into euros.

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Wer Weiss

And at some point Europeans will no longer buy US stocks =win win or loose loose

Robert.P

"U.S. buyers may shift toward domestic suppliers or cheaper imports from countries with weaker currencies." This is debatable as the Canadian dollar is far below the US dollar, US auto companies partially make cars in Canada because they can make them cheaper ... until the tariffs, which makes cars more expensive for Americans and kills Canadian jobs.

Mark

The S&P 500 chart this year is the best: *USA: it's fully recovered from the massive dip and added 10 percent to its previous pre dip high *EU: it's almost recovered

CryptoPirate

15% Fx and 15% tariffs... US consumer will see price increases soon. First, EU Suppliers are giving some support, bit will increase gradually. US is paying the price for most of the goods.

Giannis

Yeah, I’m looking at my portfolio in dollar terms and for the last year, I have to take a good chunk off to translate into euros…so I need BTC 150k plus 15%.

Lee Paterson

Perspective - the USD is doing great against the Kiwis dollar (New Zealand NZD) . And who wants to go to Europe these days? Come to New Zealand. It’s obvious

BTC.cowboy

Funny, I’m in South America, my California wage goes so far. I can buy a meal for three dollars but I will avoid cologne, that’s so expensive, obvs

To Bo

Americans are already replaced by Chinese who don’t want to visit the US anymore. No problem at all for the European tourists industry. And since due to your completely ridiculous politics no European wants to come to the US either, it’s another loss for you.

Chuz

Its basically time for US citizens to embrace a lower standard of living, its what winning looks like.

paperbag

whats are your thoughts on for the future? this going to change? or will the euro keep getting stronger???