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Same Price, Two Stories

"The strongest emotion in investing is neutrality. When you can play both sides, you stop caring whether the market goes up or down—you stay calm. You find a way to win both ways. Bulls cheer rallies, bears cheer crashes. The real skill? Learning to be both." IA 2025

The meme shows Tesla at $450. One day, that price feels like a win. The next day, it feels like a loss.

Why? The number didn’t change—but the story around it did.

  • Yesterday: $450 was a milestone after the stock nearly doubled over last 100 trading days, so people were thrilled.

  • Today: $450 is a drop from $470, so people feel crushed.

Investors rarely see prices as they are. They see them through the path the stock took to get there.

That’s why the same price can spark opposite emotions. If you get stuck in one feeling, you can get stuck in one direction.

My rule: never fall in love with one asset. Be willing to play both ways. Take profits. Go short sometimes. For example my hedge yesterday selling the TESLA calls as I was 90% certain based on the backtests on IADSS and also the mean reversion after a huge run, production would be a sell the news event.

Build the habit of staying flexible—that’s how you cut emotions and avoid the traps of anchoring. That is why I have been profit taking extensively since late 2024, perping both long and short, hedging etc.... it builds the muscle memory about being willing to let go.

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Comments

Alaka

🧐 James, what signals on IADSS you chose to trigger you to sell calls..? Interesting point this one

Arthur Rason

I did get in Early, and have DCA ed ,but not quite enough money to get the Magic 300 (I bought the 160 you said James) Thank you

RAV

I wonder if James cashed in despite taxes? It was a two day trade. Unless it was in a tax free?

jonny C

OK, just to clarify, This is more about hedging even if James mentions to Take Profits?. The current Tesla spot position remains untouched?

betamax

If only I had a way to do this with bitcoin. So far though I haven’t found any good tradfi ways to go short other than using BITI and those reverse ETFs are super weird with the math. They track well over one day but then you have to readjust your exposure level to match your long position. Awkward.

Grand_Duke_Abigor

You don't take profits when you believe in the long term and are building a bag for the longer term. He hedged by selling Covered Calls, not by selling spot to take profit

Rex

It's not so easy to pull off this type of opeions hedge on a $470 stock, unless you are sitting on millions

Dwzy118

it needed a breather and a perfect time to sell CSPs and CCs

Dan

Amazing insight and knowledge James mate, thank you.

Pla Dim

Thank you, James and IA team 🙏🤘👍We all love all your Rules de Jour 🤘👍

Investovania

he sold a call option, collecting a premium. he didn't sell his actual tsla position.

Marcus Aurelius

Those 500 Oct 31 calls sold for 21 are now up over 50% Considering a partial roll down to lock some profits and improve Oct cash flow. Example roll down to 480s for 13 cover the 9 owed and net 4 per contract. Is this smart on best to let it go to expiration.