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After little less than 12 months since releasing Precious Plastic Version 4 someone out there downloaded the Precious Plastic download-kit for the 100 thousandth time. On Christmas day, Whuau!

And you Patrons can take credit for that, without your ongoing support it would have been way way more difficult 👊

What is a lot in 2020?

One hundred times one thousand. Sounds like a lot. But is it? We don’t know. I mean, is great so many people are ready to take it on their shoulders to tackle the plastic pollution problem. But then again Gnam-Gnam Style has been watched 4 billion times. And this shark video has just become the most-watched Youtube video ever. And we wonder. What is a lot in 2020? What is a lot for Precious Plastic? What is a lot for the plastic waste problem?

Some numbers

Precious Plastic, its Bazar and Community Platform got a total of around 800K visitors in the last year. So you might say 1 in 8 people visiting our websites downloaded Precious Plastic material. If you then consider that 30% of our visitors are returning that number goes up to 1 every 5 visitors that has the download-kit somewhere on their laptop. But then again the same person could be downloading multiple statertkits, or multiple times.

Unfortunately, having the download kit on your laptop alone means very little. It might make Precious Plastic look a little cooler but it is not really helping to tackle the plastic waste problem. The real question is, how many of these 100k downloads are taken to the next step? How many people can we assume are creating projects to recycle plastic? And from this point, we won’t go any further as we would enter the field of pure guessing.

100.000, a solid number that leaves us with more questions than answers. Classic :) But it is definitely a useful benchmark for the years to come.

Mattia

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Comments

Daniil

Awesome! Keep up the growth. I have told about you to a few engineers in the United States, Russia and Canada. I will check back with them to see what they think