The Revolution Will Not Have A Brand Partner ft. Rachel Connolly (Patreon)

Friend of the show Rachel returns to the pod to talk about her recent Guardian piece on influencers, cynical activism and the limitations placed on protest movements when corporate-backed influencers jump on the bandwagon. We talk about how influencer marketing has changed over the past decade, to the point where it is now entrenched into the daily lives of most internet users in subtle and unexpected ways, leading to a situation where we can't really define what a 'celebrity' is anymore, abstracting what we mean by, and consider to be, "influence".