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PlayStation is Doubling Down on Its Controversial New Dynamic Pricing (Patreon)

Published:
2026-11-03 22:41:12
Imported:
2026-11
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Hello everyone!

Well, it's more bad press for PlayStation as they appear to be doubling down on their already controversial dynamic pricing experiments, even hiring a senior exec to oversee the role. Let's take a look at what this could mean for their store...

Enjoy!

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Max

I work in e-commerce and it's becoming an industry standard. Key phrase in the JD is "driving the adoption of". I predict (based on what I know) that intelligent pricing will be an opt in service for game publishers, who will set the minimum and maximum price they are willing to sell the game for. Based on this, the algorithm will show some price in between based on the "elasticity" of the buyer. Sony will NOT be setting the prices, that decision still belongs to publishers. Also, this will allow indie developers to get more revenue from their games.