Mimi's Newsletter - Posting Daily on Instagram (Patreon)

Hello everyone,

I've just spent 6 weeks in Da Nang in Vietnam doing lots of drawing and am now getting ready to explore some more of SE Asia!

I loved being so close to the beach, it's always relaxing to be on the sand and listening to the waves, maybe I'll be able to find a cottage by the sea to live in one day - that would be so nice ☀️

I did lots of drawing on this break, and a lot of that was for some colouring books that my publisher asked me to make which I was super happy to do! I can't show them off yet but they're going to be super cute and I'll be able to tell you all about it properly in a few months.

I also have been trying to be more active on Instagram and running a little experiment to post there every day as much as I can. I'm struggling to make long-form YouTube content but quite enjoying making small pieces of content for Instagram, so I've been posting a mix of new art, old art, and simple reels.

I posted every day (except one) between April 18th and May 16th, and here are the results if you're interested:

Don't compare any of these numbers to your own, I've put a crazy amount of hours into growing my social media account over the years and at times it's pretty much been a full-time job!

It's interesting to see my reach hasn't quite increased as much as views and interactions, which suggests to me that the same people are seeing more of my posts rather than new people seeing them.

I'm curious to see if I can increase my reach because the vast majority of my content on Instagram reaches less than 10% of my followers, which I think is common these days.

I don't really want to make new art every single day at the moment, so I've been reposting older art, or changing the colours or framing to give it a refresh. I'm less concerned about posting amazing art and more interested in sharing things that are cute or joyful or make people feel something, so as long as it fits that criteria then I'm happy to share anything that's easy to make.

I don't think I'll be able to keep posting daily at the moment because I'm travelling SE Asia more, but I'll post when I can and come back to this experiment when I'm settled again.

Have you ever experimented with daily posting on social media, and did you see any results? I know that Instagram is a source of frustration for a lot of people, and I definitely get annoyed with the platform sometimes and don't have the energy to post there much at all for months 😅

Hope you're well, tell us about what you've been up to!