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To say 2024 resembled a year of change for Xbox would be a bit of an understatement. Heading into a new year, the brand had all the momentum they had finally been seeking. They just delivered great, high profile exclusives in 2023 with the likes of a new Forza Motorsport, Starfield, and Hi Fi Rush, Game Pass delivered GOTY level experiences, and the Activision deal was finally done. Now, it was time to get down to business for the rest of the generation and Xbox did just that, only not in the way we expected. The reality is that the aforementioned momentum we all thought Xbox has ended up meaning very little. Their gaming brand barely generated profits in the final quarter of the year despite a highly anticipated Bethesda Game Studios game leading the charge. It was time for change and they made plenty. At the end of 2024, Xbox is now a multi-platform publisher, their dedication to future hardware is in question, and the social commentary surrounding their games has started to get messy. Combined with low quality deliveries in Shattered Space and Microsoft Flight Simulator 2024 as well as how divisive the long sought after Hellblade 2 ended up being and you have quite a lot to sift through. In a year full of negatives, can the Dukes find the positives, if any? How does 2025 shape up for Xbox with these changes now solidified? There's quite a bit to parse through, so let's get into one of the busiest years for Xbox.

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Comments

Big titty drinker

The only problem I have with cog saying Sony and Nintendo are arrogant is that at the end of the day they deliver. Whether they say anything or not ,at the end of the year there are more good to great games that people wanna play on their platforms than Microsoft’s. And really that’s all that matters truth be told. I could not care less about showcases because they constantly prove themselves year in and year out with great games. Xbox has struggled to do that CONSISTENTLY for like the last 10 years. So they SHOULD do more in terms of showcases because they don’t deserve the benefit of the doubt in my opinion.

Jacob Lesperance

Appreciate all the work you guys do throughout the year. You guys and the rest of LSM family. Merry Christmas and enjoy your time off.

Haru Discourse

Really appreciate the commitment to releasing podcasts throughout the holiday season! Just got new headphones for Christmas and this is the first thing I wanted to listen to with them.

JLR

The "arrogant" talk is hilarious. Imagine how ridiculous it would be if Nintendo announced a new Zelda game that was 4 years away or triple revealed some StarFox game, or more recently, revealed Metroid Prime 4 with it being just a 10 second cinematic title card. Nintendo & Sony don't need to constantly do events, create TBD roadmaps and faux hype teasers to keep people interested in them.

Cousin Kenny

I appreciate the balanced look at the metrics of success. Cog is great at showing us all the different angles. But the “revenue is up” argument is a broken metric because of the acquisitions. It sure as hell better be up with everything they bought. And it does go back to… CEO spreadsheet success versus holistic, overall success. Sorta like dropping water weight instead of actual fat weight. Xbox might be up, but is it in a healthy long term way. Health is wealth indeed.

A Hind D

Matty spitting facts once again.

Plumber Boy Mustache Man

It kinda sucks what Xbox has become looking back at its history from the first Xbox and 360 but since Peter Moore left it just turned into every other Microsoft hardware initiative out there. No vision, no differentiator and "how do we copy the formula and try to out spend our competition" strategy that ultimately leads to failure. Must be rough for Xbox content creators. What do you talk about? I don't really see and EA or EPIC games podcasts out there

Nghtseye

Where are the games going? Bro, where are the games 💀

IWorshipCats

Xbox has been my favorite platform since the OG Xbox and they are now dead too me. Xbox died in 2024 R.I.P

Michael Mashpotato

As a Mets fan, we deserve this new culture shift. We’ve come a long way from Jason Bay. Steve wants to win. Happy Holidays fellas

Ciaran Mckeown

Couldn't agree more with Matty. I was an Xbox One/Series X Day 1. Believed in the vision and like Matty says right at the cusp of something we're basically told your not good enough, we need more. So ye I jumped. Don't get me wrong I'll get their games Day 1 on PS5 but I will no longer invest in an Xbox Ecosystem. Thanks for the Memories

David P

Don't get me wrong, I'd love for physical to always be an option, but for every platform besides Nintendo's it all seems to be going the way of the dodo. Playstation might not make coasters but they look just as ready to abandon the disc drive next gen, and then what? I used to love getting a physical disc but that's just a formality now. Midnight releases were cool, but we're past that. And I agree retail presence is important but a lot of this does just feel like shouting at clouds. As much as this corruption feels true and poignant, times change. Personally I'm more than ready and willing to adapt.

Not John Cena

I’m starting to think cog can’t be objective when it comes to xbox. Love the guy but jeez.