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Hey y'all, dropping a new video here a little early to let you know that the coupon code for the bookmark featured in this video is BIGFOOT

You can find it here: https://www.answerinprogress.com/shop 

As usual, if you have a question about this video, leave a comment and we'll answer it in the aftershow!

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why you keep buying books you don’t read

Start your side hustle with Shopify: https://www.shopify.com/answerinprogress Why are buying books and reading books two different hobbies? Why is your to be read (TBR) list only ever getting longer? And what does all that have to do with book publishers destroying thousands of books every year? In this video, Sabrina explores the world of Booktok, bookstores, and publishing, to figure out why we keep buying books we don't read. And yes, she does read ACOTAR and Fourth Wing in the process. SUPPORT US ON PATREON https://patreon.com/answerinprogress SUBSCRIBE TO OUR MONTHLY NEWSLETTER https://www.answerinprogress.com/newsletter BUY THE BOOKMARK https://www.answerinprogress.com/shop SOCIAL MEDIA Sabrina Twitter: https://twitter.com/nerdyandquirky Instagram: http://instagram.com/nerdyandquirky Melissa Twitter: https://twitter.com/mehlizfern Instagram: http://instagram.com/mehlizfern Taha Twitter: https://twitter.com/khanstopme Instagram: http://instagram.com/khanstopme CREDITS Produced by Sabrina Cruz Research Assistance by Jananie K. Velu from @thisstoryaintover Video Editing by Joe Trickey Motion Design by Sabrina Cruz Sound Design by Joe Trickey Special Thanks to: Patrick Hempelmann from BMV Books Chris Krawczyk from Little Ghosts Books Kariza Santos from @LifeOfRiza MUSIC Epidemic Sound. Get started today using our affiliate link. http://share.epidemicsound.com/answerinprogress RECOMMENDED READING No specific recommendations but check out BMV Books and Little Ghosts Books for some great options! https://www.littleghostsbooks.com/ https://www.bmvbooks.com/ TIMESTAMPS 00:00 realizing i have a problem, in real time 00:44 the ikea kallax system system has failed me 00:55 of course i made this into an existential crisis 01:26 forcing myself to read (again) 01:35 eat your heart out, storygraph 02:46 what did i learn 03:03 oh, it's that i'm BASIC 03:17 nvm, maybe i'm NUANCED 04:04 i read the ACOTAR series (derogatory) 04:42 how BookTok changed publishing 05:52 how BookTok changed my reading 06:28 wait but why is BookTok so efficient? 06:51 how traditional publishing works 08:13 the benefits of BookTok 09:54 trying to justify my problem instead of solving it 11:00 this is an extended metaphor, trust me, it pays off 12:00 what happens to unsold books 13:35 just be glad i didn't show you a supply-demand graph 14:25 please don't judge me 14:37 the metaphor is about to pay off 15:11 SEE! 17:01 now i'm just restating the metaphor because... it was very extended ------------------------------------------------------------------------------------ Welcome to the joke under the fold! In case you don't want to buy books, you could try making a reservation at the local library. Just be careful, they tend to be fully booked! Leave a comment with the word BOOK to let me know you were here ;-)

Comments

UmbreonLibris

I was a little disappointed that libraries were not discussed as a fantastic solution. I'm a reformed over-buyer myself—I was buying books more quickly than I could finish them—but now that I use the library and borrow a lot of books in audio format, my shelf of bought-but-unread books is steadily shrinking. I still buy books, but only ones I really care about owning rather than everything I want to read.

Bryce Carlson

An interesting presentation, and though I've known this about the physical publishing industry and economies of scale I was pleased to see an easily accessible presentation for a wider audience. Now we just need to wait for the bookmarks to be back in stock.

Techscw

Interesting, my takeaway from your research was that you're leveraging Booktok's crowdsourcing and promise of emotional fulfillment with books to achieve larger completion percentage, the risk is way lower then cover perusal at a bookstore/retailer. I also think, similar to what you described, my childhood reading habits were also with the promise and expectation of emotional fulfillment, especially with fictional/SF/Fantasy books, the excitement and draw of exploring and experiencing fantastical scenarios was delightful. As I grew older, I become more familiar with the inconsistencies and lack of plausibility, as I had a better understanding of systems and my experience flavored my impression on what was plausible, and those stories, or similar ones, became less fulfilling. Non-fiction books have a similar bar, providing some sort of utility or edification, and as I read more, those same level of fulfillment deceased as I continued to do my own risky perusal, opposed to leveraging the recommendations of folks that have already sifted through and had an emotional connection with the material enough to recommend it. I say all that to say, great video, thank you.

Erik Edin

Hi! Two questions: 1. Why are you attacking me personally with this video, and 2. As people who do a lot of research for a living, do you feel pressure to read non-fiction more than fiction?

Juan

Great video Sabrina, I've always found the idea of TikTok, the most fast-paced entertainment media we have being so linked with books which arguably feels like a complete opposite. My enjoyment about physical books comes from the joy of looking at a library and remembering who I was when I read those books, kind of like a photo album, what do you find the most appealing about physical books over digital?

Okello

Do audiobooks and ebooks have the same trends that you discussed in the video, and how do they factor in when it comes to publishing? I assume digital copies are lower cost, but I will not be surprised if the physical and digital share the same graphs. Also who eats the cost of all those returned books? That wearhouse was unsettling to see.

Lloyd

Thoroughly enjoyed the video. What are your thoughts about how powerful TikTok appears to be when it comes to influencing media consumption? Also, no shame in dog-earing your own books. Heathen, and proud of it.

SarahteiltWissen

Being a Patron makes watching your videos even more fun for many reasons, but today I discovered that whenever there is animation in the video, I start guessing which frame might be a desktop background, hopefully. :D Loved this video! ❤️

JasonSilus

How satisfying was it to initially not be sure if you would sell all of your bookmarks to being sold-out in less than 24 hours?

Simon Law

How do you stop yourself from aspirational borrowing?!?

UmbreonLibris

I mostly borrow audiobooks and rarely am I allowed to renew those. It's read it or lose it!

STUAAAAAAAAAART

i know that feel (nervously glances at steam library) regarding the bookmarks thing, i actually find myself using the steam notes overlay for similar purposes, like writing down my thoughts about the game, how it plays or how the story goes maybe kinda off-topic question(?): do yall read webcomics? (probably skipping over the aspects of differences between producing and publishing graphic novels and word novels)

Lyndsey L. Werner

Curses, missed the bookmarks! (Is this something that might restock? Maybe the next time you release a book video?) Last week I read a book a day because I happened to discover a series as I was leaving the library. I kind of know the perfect combo for me (platonic friendships, fantasy/scifi, lite or no romance). So, I'm curious, what buzzwords/vibes you have found work for you on BookTok? What catches your attention as you walk by in an actual bookstore or library? (I have ADHD and I'm afraid of TikTok destroying my life by distracting me forever. I'm looking forward to the newsletter!) My problem with buying books is when books are on sale. There was like a year when if you bought 2 graphic novels (DC or Marvel) you got one free, which made all three like $7 or $8 and that was such a great deal that now most of my unread books are graphic novels. I like bookstore and library vibes. (And Libby is one of my fav things.) I've seen the black dots on books before! Glad to know what they mean!

Jessica Ward

i find the problem is way worse on my kindle my bookcase at home isn’t toooo bad, as it’s not huge - i have to make room for any new purchases but my kindle is full of books, humble bundles, uni textbooks, amazon deals 😭😭 i reckon i’ve read like 5% of them honestly it’s dreadful

Jesse Fred

This episode was written for me! I've been so upset with my slow decline in reading over the last four years - I read over 200 books in 2020, then 141 in 2021, 73 in 2022, only 18 last year and NONE so far this year! I've got over 300 unread books (and I keep. buying. more.). But I literally just got out of hospital last week after getting a lumbar puncture that FINALLY got me a diagnosis of intracranial hypertension! Guess that explains the memory and concentration issues as well as the jiggly vision (ugh I hate looking at words at the moment). They drained my excess brain juice and I COULD READ! Just a shame that the brain juice re-accumulates so fast. So I just aspirationally bought 50 bookmarks because soon a literal brain surgeon (I hope!) is going to burrow a tube into my brain to drain my excess brain juice down my jugular vein and into my heart, and I'll finally be able to read some gosh dang books. Because that's the most important part, obviously!

Lyndsey L. Werner

Congrats on the successful medical treatment and all of the luck moving forward!