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it’s finally up - 3 months in the making! Please send me your questions and we’ll answer them in the aftershow for this video next week :)

- Melissa

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are expensive candles a scam?

Start your side hustle with Shopify https://www.shopify.com/answerinprogress Is the price tag on luxury candles a sign of true quality or is it all just marketing deisgned to scam us? In this video, Melissa explores the world of candle making and tries to make her very own luxury candle and breaks down the costs to figure it out….Oh, and in the process of all that, she discover’s that there’s been a secret fragrance cartel this whole time. BUY THE CANDLE http://shop.answerinprogress.com FUTURE PROOF VIDEO ON CANDLES https://www.youtube.com/watch?v=1LKkjJNBoss SUPPORT US ON PATREON https://patreon.com/answerinprogress SUBSCRIBE TO OUR MONTHLY NEWSLETTER https://www.answerinprogress.com/newsletter SOCIAL MEDIA Melissa Twitter: https://twitter.com/mehlizfern Instagram: http://instagram.com/mehlizfern Sabrina Twitter: https://twitter.com/nerdyandquirky Instagram: http://instagram.com/nerdyandquirky Taha Twitter: https://twitter.com/khanstopme Instagram: http://instagram.com/khanstopme CREDITS Produced by Melissa Fernandes Research Assistance by Austin Thompson Video Editing by Joe Trickey Sound Design by Joe Trickey Production Assistance by Sabrina Cruz & River Shepherd SPECIAL THANKS Ameerah and Orris Labs https://orrislabs.ca/ Shanik - Recess Community https://www.instagram.com/recess.community/ Jananie (ThisStoryAintOver) Kariza Santos (LifeofRiza) Brooke Cormier Isaiah Shepard (Steezy Kane) Glory.Allen Gabrielle A. Danny D. Rachele F. Izzy V. Adriana Y. MUSIC Epidemic Sound. Get started today using our affiliate link. http://share.epidemicsound.com/answerinprogress TIMESTAMPS 00:00 the sweet smell of fried onions and garlic 00:58 im sorry,,, $120 FOR SMELLY WAX ?! 02:03 the science of smells 03:46 lab coat melissa mode activated 04:24 good smell is like good soup 05:50 i present to you, The Smell 07:28 we got beeswax, parrafin, coconut, & soy - wax not milk 08:52 fire testing cause ~ safety ~ is important 09:34 spreadshee… oh wait,,, 10:05 turning my apartment into a swea..workshop 11:00 spreadsheet time activated for real this time 12:05 A SECRET OLI… WHAT?! 12:25 the econ 101 lesson you didn’t ask for but i did 16:25 well well well, what do we do now 17:20 HOST A POP-UP SHOP 18:00 shameless self-promo ------------------------------------------------------------------------------------ Welcome to the joke under the fold! What do a fragrance cartel and a good fragrance have in common? They both take a while to SNIFF out. Leave a comment with the word SCENTS to let me know you were here ;-)

Comments

Richard Tang

Hi Melissa, great video! two questions: 1. Have you/AIP seriously considered patenting the scent as suggested in the video? 2. Why didn't Sabrina help you with preparing the candles lol

Katie Woolf

Great video!What were the scents of the candles at the beginning?

p

I was busy @ work when the video dropped and when I saw the candle on sale it was already sold out :-( would you guys ever consider doing like predrops for patreon? I am imagining the smell rn and I need it so so bad. another q) when you say "raid" in my head I think of a swat team arresting a bunch of labcoats. is the raid actually like ctrl+F on the corporate slack for "symrise said pine is $20 so let's do $19.99" also the video was great keep it up :)

BobC

Nicely done! The complete process from concept to design, development, packaging, production and finally to retail, plus the monopoly/cartel investigation. Thanks for taking us along on the ride!

Hope

I want the candle so bad. But also why does Taha have such chaotic vibes in this video when (in the present video forever ago) you’ve said he provides a lot of the organization to AIP? Like even when he’s clearly educated in the econ topic, he seems to have shenanigans afoot **also Melissa I love this video - 10/10 on this idea, and while I love your food content I also love this and the ice bath video ** please don’t read this on the podcast, I felt so silly when you read my comments last time

Judith

What is something you would do differently if you were to make another candle?

Matt Zweig

I waited a day to watch this video and everything is sold out. Congratulations! But also, are you going to do a second round? (Also Also, why didn’t you mark up for your time and effort?)

Raina Illune

I really love the aesthetics that always come up in melissa's videos along with the topic of fragrances. Also glad to see that melissa brought back the drawings as well I do have a few questions! 1) for I guess a mix of joe and sabrina, is there a certain aesthetic/style you do for each member? 2) How often was melissa at orris labs? 3) This is a minor one for my motion design brain, but where does both sabrina and joe get their fonts?

Allie Hughes

Do you have any tips for picking out a good quality candle to buy? For example, how would someone know if the price of an expensive candle is because it is made from higher quality ingredients or if it is because of the "luxury"?

Mitchell Bell

I feel there was a lack of candle / smelling puns that could've been made. Please give us 3 puns :)

Hope

Update: my mistake, they read it on the aftershow XD