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AMA | the toothpaste video (Patreon)

Published:
2026-04-12 14:04:02
Imported:
2026-09

Content

We are so back! Comment below your questions about the toothpaste video and we’ll answer them in the aftershow!

Files

the biggest myth in toothpaste

If you can think it, you can make it happen with Notion. Try for free at https://ntn.so/answerinprogress Is toothpaste a scam? Why are there so many? And what should you really buy? In this video, Sabrina explores the marketing and reality of toothpaste, the power of fluoride and one brand's undeniable commercial magnetism. SUPPORT US ON PATREON https://patreon.com/answerinprogress SUBSCRIBE TO OUR MONTHLY NEWSLETTER https://www.answerinprogress.com/newsletter SOCIAL MEDIA Sabrina Twitter: https://twitter.com/nerdyandquirky Instagram: http://instagram.com/nerdyandquirky Melissa Twitter: https://twitter.com/mehlizfern Instagram: http://instagram.com/mehlizfern Taha Twitter: https://twitter.com/khanstopme Instagram: http://instagram.com/khanstopme CREDITS Producer: Sabrina Cruz Video Editing: Joe Trickey Production Coordinator: Ria Kapoor and Angela Innes Research Assistance: Taylor Behnke Story Consultant: Emily Zhang and John DeLore Motion Design: Sabrina Cruz Sound Design: Joe Trickey SPECIAL THANKS Whitney DiFoggio @TeethTalk Robert Karlinsey @robertkarlinseyDFP Peter Miskell MUSIC Epidemic Sound. Get started today using our affiliate link. http://share.epidemicsound.com/answerinprogress CITATIONS https://www.answerinprogress.com/toothpaste-citations TIMESTAMPS 00:00 a toothpaste emergency 1:42 the shame of bad dental hygeine 2:43 which toothpaste is best (and cheapest) 3:23 i spent too much money 3:45 trying every toothpaste 4:57 why did i do this in one shoot 7:55 analyzing every toothpaste 10:10 what's up with fluoride 11:10 do we actually need it 11:33 wow, a research montage 11:48 a presentation on fluoride 12:14 tooth decay is a modern problem 14:01 fluoride to the rescue 15:20 chemistry is hard 16:50 a new age of toothpaste 17:28 so why do people hate fluoride 19:06 fluoride in our water 21:29 okay so what should i buy 22:00 technique over toothpaste 23:14 let's min-max 24:18 so i found a new dentist ------------------------------------------------------------------------------------ Welcome to the joke under the fold! What award do dentists receive? A little plaque. Leave a comment with the word FLUORIDE to let me know you were here ;-)

Comments

Malte Richert

Yay a non-cancelled video, and a good one! But Sabrina, how did you get the idea that trying out all the toothpaste in one go was the way to go?? And in defense of melissa’s fancy toothpastes, do you think that tasting all of them one after another maybe quirked up your palette a bit?

Serafin

Really loved the video, I hope I don't have too many questions 😅 1. Taha, please elaborate on the oranges! How can one man love oranges that much? 2. This might be a question for Joe, but I noticed that in the montage of Sabrina trying out different toothpastes, the mirror version of Sabrina is jumpcutting while the irl Sabrina is not. Is this a glitch in the matrix? What are the implications for the AiP lore? 3. I really love the shots with that ultra wide lens with the black ring around it. What kind of lens is that and why did you decide to use it this much for this video? 4. Not really related to the video, but since Sabrina has mentioned being an animation fan: have you been following the recent boom of indie animation and if yes, what are your favorite shows?

Simon Law

What are you going to do with all those tubes of toothpaste? Will Melissa get a thoughtful gift?

CharcoalStyles

Did Sabrina just make a video to force herself to go to the dentist?

Milian Ingco

How do yall choose your tools? Seeing the notion sponsor made me wonder what other tools yall pick to make these videos and how you choose them. Also, have you had to deal with people close to you believing in conspiracy theories like anti fluoride or flat earth? howd you deal with it?

Alexanderhyperbeam

Have there been any controversies around teethpaste beyond flouride? I recall a while back there was concern that Colgate brand teethpaste contained triclosan which was linked to causing cancer but I think that's since been debuncted?

Lloyd

We are so back! Did you find anything interesting regarding charcoal based toothpaste? It feels like I've been seeing more of it lately and I was wondering if it came up in your research.

Alharith Alhelfi

Vid was worth the wait! I wonder how much research you did before you consecutively tested like a dozen toothpastes in one go?

Hope Iona

Did you also do any research into the science of mouthwash? How good is the literature about oral hygiene that isn't to do with toothpaste/brushing?

Juan

Awesome video, I had a question during it, before toothpaste did people just not wash their teeth?

Alexanderhyperbeam

I have a question about the fluoride water. So if the purpose is to build up tooth enamel to protect them, would it be beneficial to simply do like a highly concentrated fluoride mouth wash? Instead of placing trace amounts of it in drinking water.