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What is it like to be a KPop Label CEO? Interview with Singing Beetle (Michelle Cho)!

Get your tickets to see 1VERSE at K-PLAY FEST here: https://www.kplayfest.com/ 1VERSE Multiverse MV ➡️ https://youtu.be/fs6SqNi0S6k?si=28xnTSIyWOb3bz2E 1VERSE Shattered MV ➡️ https://youtu.be/LE_lqvJ4qzo?si=ctWXot1FDFrh647F Follow 1VERSE's socials: ➡️ IG: https://www.instagram.com/official1verse/ ➡️ Twitter: https://x.com/1VERSE_official ➡️ YouTube: https://www.youtube.com/@1VERSE_official ➡️ TikTok: https://www.tiktok.com/@1verse_official?lang=en 🎵Interview by Umu: ➡️ IG: https://www.instagram.com/umucado/ ➡️ Business email: reacttothek@gmail.com 💻 Video edited by Andrea (business email: andreavfest@gmail.com) ❤️ Watch other interviews we have with K-Pop artists and songwriters here: https://www.youtube.com/playlist?list=PLFw_XZtkCVMNX3IH9qhK9eG4vo_3tAl_5 ❤️ Support us making more interviews by becoming our patron here: https://www.patreon.com/reacttothek 0:00 Introduction 0:50 1VERSE debut promotion 1:57 The start of label creation dream (part 1) 2:57 1VERSE Kenny cameo 3:45 The start of label creation dream (part 2) 4:10 1VERSE Nathan cameo 4:53 The start of label creation dream (part 3) 5:30 Rules & values of Singing Beetle 7:37 Difference between KPop vs global artists 10:25 Auditioning 1VERSE members 13:00 Respectful storytelling from North Korean defectors 16:39 1VERSE lyric participation 17:55 'Multiverse' MV & lyrical concept creation 19:40 Creating & developing 1VERSE's sound 21:20 Michelle reacts to my musical analysis of 'Shattered' 24:05 Michelle's instrument bias... 24:55 The spelling of '1VERSE' & '5TARZ' 25:50 1VERSE future activities 26:50 Revealing Kenny's baking skills

Comments

Charles Drum

Wow. She's a treasure. I'd welcome more interviews, and I think many people will be delighted to hear her vision of what a good agency should do for and with young artists. You're so good good at drawing people out, Umu. Thank you.

Lynn Pratt

Kenny crashing the interview is so on brand lol