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Track Of The Week | 2x Tuesday Hero Sandwich by Joel Steudler

Listen to Track Of The Week | 2x Tuesday Hero Sandwich, a playlist curated by Joel Steudler on desktop and mobile.

Comments

Matthew Ashworth

It's disappointing to hear what's happening to game asset music and it being less and less reliable in terms of income. I wonder why though. I wouldn't have thought that the market is too saturated. Maybe some genres, but doesn't seem like all. I always find myself needing new music, and often I try to find something specific to the setting, scene and mood, and that can be hard to find. Or it's simply a matter of being hard to get noticed in a sea of other music, which does not necessarily mean the market is saturated, but just that it's disorganized and customers aren't really finding the stuff they want.

joelsteudler

There are a lot of factors. I think the asset market is saturated, but inability to gain attention is really the biggest problem. My stuff was sold primarily through Komodo/Degica on Steam, and they had marketing reach for a while, but they have some kind of war with the developers of RPG Maker and have succeeded only in tanking their own products' visibility and appeal. A decade ago, the market for game assets had far fewer participants and fewer dedicated marketplaces. Attention was more focused on specific areas. Consumers have so much choice right now when looking for music at cheap prices. Humble Bundle pushes a lot of music bundles now. Steam has constant discount sales. AI is encroaching on everything. Hobbyists have a vast buffet of choices at very low cost. It's a buyer's market, and sellers are hard pressed. I think you, as someone who actually produces games and products that use assets, have more refined needs than most of the consumer base. I'm just guessing but I think most of the asset market sales come from beginners and hobbyists. It would actually be great to know specifically who is buying and what they want, but that's info beyond my reach. Even if you only look at Humble Bundle as a barometer, you can see that their offerings are more numerous, more frequent, less special, and often full of old assets that have been listed there a bunch of times. The price people expect to pay has steadily gone down to the point where there is a reasonable expectation people can get a ton of content dirt cheap. That is my off-the-cuff assessment. I think game assets are a played out market from the creator side. Anyone without a great marketing machine or some other special insider boost is probably not going to find it easy to make sustainable money.