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Let's take a look at how different companies - inside and outside the tabletop wargames industry - handle intellectual properties and why.  Marvel, DC and Harry Potter and the big ones.  But what about handling smaller, bespoke IPs?  How can it be done and why?

Atomic Mass Games 

Knight Models 

Fantasy Flight Games 

Spiral Arm Studios 

Warploque Miniatures 

Zombicide: Undead or Alive (CMON)