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We really get into the weeds about how we want to change the show...hopefully for the better.

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sTim

You mentioned that you've been leaning into branding talk more lately, and I've definitely noticed that, I'd just like to add my two cents to ask, no BEG, you to not do this. There's no topic that's less interesting to me as a listener than branding talk. I understand that this is a topic that's of extreme interest to Brian. But it's not at all what drew me to the show, or what made me a Patron. It seems like there's plenty of room for talk about that on other shows Brian does. But what I'm here for is not branding, any more than it is to hear entrepreneurship. Sure, both of those enter in sometimes naturally, either as a central piece of a story (Main story today seemed like it would've been awkward or unavoidable to have some branding talk) - or as a natural part of your personalities and interests. *Oops, hit Enter too soon. But if true "branding talk" becomes a central focus, I think I'd probably decrease my patronage, listen less, or both. Change is inevitable, as is losing some listeners is inevitable if you make changes of any major kind. Whether or not I'd be in the majority opinion on that change is beyond my knowledge. On the positive side - if you can spin it into the "storytelling" idea that you were batting around here, I think you might be able to talk branding, but still make it palatable. Side note: I was just thinking today how the bumpers to introduce segments really don't have much to do with what the segment is about, so I'm all for changing them up. If the segment names change to, that's fine, as long as it's clear what they're about.

Ander Troffey

Is it sports, or is it WWF/soap opera? I'm audio only, so I have no problem with charmingly low effort segment bits. I was on a break when you switched from the OG segments to the current ones, and I've never quite understood them.