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Apple Cube Store Opens in NYC

May 19, 2006

Apple opens their second store in New York City, a 20,000 square-foot shop at the underground concourse of the General Motors building at 767 Fifth Avenue. Open 24-hours a day, the shop is visible at street level through a 32-foot glass cube. Designed by Apple’s CEO Steve Jobs at a cost of $9 million, people stood on line for hours prior to the store’s opening (https://thisdayintechhistory.com/).

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