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Dear Patrons

This update comes to you from the middle of the Nullarbor Plain!

What are we doing in this beautiful, desolate Mad-Max landscape, you ask? Good question.

We’re halfway through a 3,500km family roadtrip from Melbourne to Western Australia for the final week of the school holidays.   

But it’s not just a roadtrip. A couple of weeks ago, we decided to relocate to Western Australia.

We’ve always wanted to experience life out of the city. So when, at the start of January, we were offered a place to stay in a small coastal town in the beautiful south-west of WA, we took it as a sign.

We enrolled Luca and Juno in a local school there, and packed up the Juice studio—green screen, camera, mic, lights, computer—along with the kids' bicycles, boogie boards and teddy bears; loaded them onto a trailer, and hit the road (before we changed our minds!)

The 5 day journey is taking us via Adelaide, Streaky Bay, across the Nullarbor, past the Great Australian Bite; and should get us to our destination just in time for the first day of school.

Sure, 3,500km is a long way from home; but we thought the change of scene would be good.

We noticed how city life, with all it's bright screens, memes and videogames, has started to shape our kids' life and interests. And before we lost them to those bright, loud lights, we wanted them to have others experiences, closer to nature and community.

Lucy has also been feeling the need to be closer to her ageing mother, who lives in Perth.

So we thought we'd give it a try for Term 1. If things go well, we might stay longer. If not, we’ll make the epic Fury Road drive back to Melbourne. Either way, it will be an experience.  

As for our Juice Media work: fear not, we'll continue to cover the shitfuckery as always.

We've always had a vision of being able to work on the road, so we've brought all our film gear with us so that we can keep making Honest Government Ads.

I also see this as an opportunity to experiment with new ways of working. It feels like the shitfuckery in the world has shifted gears, so a change of pace might be in order for us, too.

We'll see. The wide open roads and distant horizons of this long drive have been a great way to ponder such things.

(Maybe some of you have also been feeling the need for a change of scene or pace. In which case, I hope this speaks to you, too.)

We'll catch you soon with our February video. (And hope you caught our cheeky January video about the Santoss Tour Down Under.)

Until then, take care!

Giordano & fam xoxo

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Comments

Bryan A.

What an adventure! Good for all involved. Safe travels... 😘

Joe Buck

Congratulations on the move. Sounds like a very positive step. I'm stuck in the insanity of the US. The events in Minneapolis have gutted me and I can't see a direction for the country going forward. I always count on you for sanity and look forward to your next ad. Enjoy your new horizons. We love you.

Jason Wotzko

Just be careful to not stop in Esperance WA, or you'll want to live there instead!!

Kylie Prestridge

Thank you for including beautiful pics from my state, SA. We really do have some stunning scenery here. It's dry and mostly desert, but very beautiful in its own way. 💖 So exciting to hear you're moving to Western Australia! It is a wonderful place. Perth is a lovely city. I have family in WA and always love to visit. I hope the kids like their new school! Good luck with the move and settling in. 🙂

Alan Marel

Good luck with the big move Giordano. Hopefully you’ll all love it over there.

Fern

How exciting! Congrats on the big move, & all the best over there. 😊

Param Berg

Safe journey and loads of fun!

Brett Hardwick

Hi from Perth and welcome to WA. It's beautiful down south. Hey, now maybe I can buy you a beer sometime 😁

Mike's Tropical Tech

Sending good vibes to the whole family on your epic new adventure!

Shesha

Lots of love for you guys, I hope it is nourishing for all of you 🫶

Redreamer - Wendy Bandurski

Oh my goodness what an adventure! Ahhhhhhhhh making me homesick! I completely understand about the kids - they will absolutely love it - there is a lot of positive in this change. If you ever get a chance head to the Tinderbox in Balingup - (the smells are worth it alone) have fun and best of luck with settling in and the starry nights!

Ellejoy W

Outstanding! I hope you have a wonderful time (however long that may be) in WA. I love that you are exploring new ways of working and leading a fulfilling and adventurous family life. I have two young adult children and while I don't want to sound condescending of any trauma or angst that goes with the ups and downs of parenthood, it really really does go by extremely quickly, so make amazing memories with the people you love as much as humanly possible.

Ellejoy W

Oh, and, friendly reminder, if you have the opportunity ... Gary Stevenson (aka Garys economics) will be in Perth during his AUS/NZ events.

Furio Ercolessi

Bella mossa! Auguri per una vita migliore!

Phil Atkinson

Good on you guys, I just love the line "Sure, 3,500km is a long way from home; but ..." Any line that starts that way has my attention. :) Enjoy the drive - but when finished, when are you doing one about 'The Orange Impresario' [credit to Anthony Scaramucci for this descriptor, would love it to have been my own, it wasn't) and Greenland? No rush of course - who the hell knows where he'll be annexing next week. Phil - from UK (ie far too near US)

Peter Todd

Hey Giordy and fam - welcome to my side of this very brown, very flat chunk of earth. I've done that Melbourne to Perth, Nullarbor road trip in the middle of summer, just going to say that I will never repeat it :) I hope you enjoy your time here, beware the wineries, I'm sure you'll soon discover that you'll be surrounded by them. Best, Pete.

Cosimo Cariolo

I guess you'll be featuring new "Ladies" to help illustrate your work! Pity! They brought such life to your productions...they will be sorely missed! Good luck at the new digs!

thejuicemedia

Thanks Bryan, we arrived at our destination and kids just had their first day at their new school. So far so good! 💛🙏

thejuicemedia

Thanks Joe. I struggle to imagine how hard it must be living through this time in the US... but also aware that it's probably coming to our shores too in the not-too-distant future. As for us, we arrived at our destination and kids just had their first day at their new school. So far so good! 💛🙏

thejuicemedia

We did pass through Esperance briefly for a fuel stop but left quickly before it could ensnare us with its beauty! 💛🙏

thejuicemedia

Hi Kylie, thank you for the lovely message which we've just read now that we've reached our destination. We absolutely loved our drive through SA, the Eyre Peninsula and Nullarbor plain were mesmerising, it was the highlight of our roadtrip. Luca and Juno just had their first day at their new school and they seem to love it. So far so good! 💛🙏

thejuicemedia

Thank you Alan! We arrived at our destination and kids just had their first day at their new school. So far so good! 💛🙏

thejuicemedia

Thanks Fern! We arrived at our destination and kids just had their first day at their new school. So far so good! 💛🙏

thejuicemedia

Thank you Param! We arrived at our destination and kids just had their first day at their new school. So far so good! 💛🙏

thejuicemedia

Thanks for the welcome Brett and I hope we can have that beer sometime!

thejuicemedia

Thank you Mike! We arrived at our destination and kids just had their first day at their new school. So far so good! 💛🙏

thejuicemedia

Thank you brother! I'm sorry we didn't get a chance to see each other before departure, but we look forward to seeing you during the holidays. Hope you are well and the writing is flowing 💛🙏

thejuicemedia

Hi Wendy, thank you for the lovely message which we just read now that we've arrived at our destination, and sorted out internet etc. Tinderbox - noted! Thanks for the reccy, we'll make sure to check it out! Love 💛🙏

thejuicemedia

Thank you for the welcome Elana, we arrived at our destination and kids just had their first day at their new school. So far so good!! 💛🙏

thejuicemedia

Hi LLW, thank you for the lovely message which we just managed to read now that we've arrived at our destination and have sorted out internet etc! This is a big part of why we're making this change now, I feel like these years are precious and we're making sure we create some good memories! Thank you so much for the reminder ! 💛🙏

thejuicemedia

Mille grazie, Furio! Siamo arrivati sani e salvi, ei ragazzi hanno fatto il loro primo giorno di scuola 💛🙏

thejuicemedia

Thank you Phil! We arrived at our destination and have just sorted out internet. I am looking forward to getting stuck into the Orange Impresario and Greenland, and all the other colours of shitfuckery!

thejuicemedia

Hi Pete! Thank you for the welcome to your side of the island! We arrived at our destination and kids just had their first day at their new school. So far so good! And thank you for the warning about the wineries, we'll add that to the list along with rips, white pointers and widow makers! 💛🙏

thejuicemedia

We'll see! We have the option of continuing to work with our regular actors, but we might also work with local actors and explore other formats :)

Jeni Roxburgh-Smith

Welcome to WA Giordano and family and Welcome Home Lucy. As a Patron, I am glad you will be closer to us in WA 100% dealing to the utter corruption we call our government. Am just waiting for our youth to rise up and boot the westminster system out! Rise the proletariat. (Not that Im actually a communist guys. But that us the exploited small man desperately need to rise up) Just wondering Giordy? Do you know or have any association with Punters Politics? A man in your calibre Regards Rox

thejuicemedia

Thank you Jeni! We are stoked to be here and will certainly be paying closer attention to the local shitfuckery xo

brian hopper

Giordano! You came through Adelaide and not stop in for a beer? Arggh!