How are you feeling? (Patreon)
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Dear Patrons, I want to send everyone a short message of support and solidarity as I know many of you will be feeling down after the results of the Australian election. I've been reaching out to friends to make sure they have someone to talk to, even if it's just to say "yeah, I know" or to share a facepalm emoji. There's a tendency for people to isolate themselves and feel miserable. So I really encourage everyone to reach out and support each other - especially if you know friends who were actively involved in the election.There's been a lot of analysis from the "experts" on why the election went the way it did, so I'm not going to weigh in on that. And I don't want to sugarcoat it. Today is definitely a day for full-contact facepalming. It's difficult to imagine how much more shit this Government had to be to get the boot. But I also want to say how proud I am of our team and the work we did. And by team, I mean all of you too - because none of what we do would be possible without you.Think about this: there were massive forces at work to get this Government re-elected, particularly media forces which played a huge role in shaping peoples' (mis)understanding of the key issues - often by blatant lying and misinformation. Mining billionaire Clive Palmer spent $60 million (MILLION) on ads which funneled supposed "protest" votes against the Coalition straight back to the Coalition (the LNP won many key seats on preferences from Palmer and One Nation). The Government itself spent $200 million on political (tax-payer funded) ads just in the past year; not to mention the whole Murdoch media machine which went into overdrive in Queensland. And then of course, the most crucial thing, Labor's self-admitted failure to campaign effectively in many electorates. In the middle of all that, WE come along: just four little people, with an old camera and a few costumes in a living room of a rental property, and we smashed through so much of the million-dollar bullshit ads, reaching millions of people - on a crowdfunded budget! It's actually amazing what we achieved with so little. So, honestly, far from feeling disappointed with our role, I feel we punched WAY ABOVE our weight in this election. And we (again, that includes you!) should feel pretty proud. I am certainly proud of our team - Lucy, Ellen and Zoe - and of all of you for making it possible to do what we did. Also, the Juice Media is now in a much stronger position than it was even just 5 months ago. During our election coverage we almost doubled the number of Patrons since December 2018 (welcome to all our new Patrons here!). And a couple of weeks ago we blitzed our next funding goal, which means that the next big step will be to launch the Juice Media Podcast! (It will take some time to set this up, but I've already started making plans - so I look forward to sharing more news with you soon). At this rate, Juice Media will play an increasingly important role in shaping political discourse over the next three years. And I wonder - if we could achieve so much, with so little, imagine what we'll be able to do in one year from now; and by the time of the next election, if we can continue to grow like this? Sure, the election result is not what we wanted. But I am very much keeping the long-term in mind here. Many of these struggles are generational ones anyway, and we have to ride both the ups and the downs along the way - together. Which is why I want to leave you all with a message of encouragement and positivity for what we can achieve with this amazing, independent, crowdfunded project - powered by you. There's too much at stake to give up or feel powerless. It's not even a choice. Future and current generations are counting on and still believe in us. Which is why tomorrow, we renew this fight with even greater urgency. Partly for them. And "partly for our own sake", as Wendell Berry wrote, "to keep ourselves whole as human beings". And so, for what it's worth, know that you will be able to count on us to bring you sanity, love and laughter over the next three years of shitfuckery.Take care of yourselves and your friends. Until soon, your matesGiordano, Lucy, Ellen and Zoe (and Luca!)