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Ruger Out of Business? Nutnfancy Addresses the News, Goes Over Ruger Product Line (Patreon)

Published:
2026-10-31 01:36:21
Edited:
2026-10-31 02:43:46
Imported:
2026-10
Tags:

Content

https://youtu.be/gspZLBVHEWI

Here I will address the question above which some viewers posed to me. We will talk about all things Ruger with particular emphasis on the news of many discontinued models announced at this time. I have a long history in hard using their firearms, dating back to the 1980s. Add in the formal testing and reviewing process of TNP and there's a lot of history going on in this video. I apply it as I talk about many things in this feature length video.

Some of the topics included are: the changing demographic of the Ruger customer, the surprisingly lean economic margins of Ruger (and all mfrs!), each model discontinued or continued, some new models that could be profitable, my enthusiasm level for each discontinued model, and much more.

Again it's another no-taboos Nutnfancy video, dispensing the market realities of one our most beloved firearms makers. Don't miss this one. Brought to you as always by paying donors to Patreon.com/nutnfancy.

Files

Ruger Out of Business? Nutnfancy Addresses the News, Goes Over Ruger Product Line

Here I will address the question above which some viewers posed to me. We will talk about all things Ruger with particular emphasis on the news of many discontinued models announced at this time. I have a long history in hard using their firearms, dating back to the 1980s. Add in the formal testing and reviewing process of TNP and there's a lot of history going on in this video. I apply it as I talk about many things in this feature length video. Some of the topics included are: the changing demographic of the Ruger customer, the surprisingly lean economic margins of Ruger (and all mfrs!), each model discontinued or continued, some new models that could be profitable, my enthusiasm level for each discontinued model, and much more. Again it's another no-taboos Nutnfancy video, dispensing the market realities of one our most beloved firearms makers. Don't miss this one. Brought to you as always by paying donors to Patreon.com/nutnfancy. TNP Patreon https://tinyurl.com/yvsm36cy TNPrs who donate to me in Patreon make the continuation of TNP possible! https://www.patreon.com/Nutnfancy You can now donate to TNP via PayPal if you'd prefer that method, humble gratitude from us for that support: https://tinyurl.com/y5zzf9tq Subscribe to Nutnfancy on Instagram https://www.instagram.com/realnutnfancy

Comments

TechNeck

I looked at the list last week of discontinued firearms... some of them make sense.. others seemed surprising... the one that got me was actually the one in your thumbnail.. the PC9 . It never really sold great in the USA... it did ok... its biggest market share: Canada. It was a not restricted firearm... affordable to buy and shoot, popular for three Gun PCC class. It sold very very well in Canada, almost always sold out from most vendors. But it got added to the Prohib list 2 years ago... SO sales went to ZERO... So why would they keep making it for lack lustre sales in the USA. you guys have much better access to AR platform PCCs that in Canada were restricted/prohib. Many of them are not only better, but have continuity of controls with AR15s in general. For me I always like the PC9, its heavy but its a 200m 9mm... yes its that accurate. it was also the most reliable PCC i ever ran over the years

Quinncannon

My first Ruger was a Security Six in .357 Magnum, bought in 1977....it's a shame things are going this way.

Daniel Johnson

I’m really sad the LCR is going away, but stoked we have held on to the ones we do have. Super stoked I never sold my GP100 or SP101 after all the years of guys trying to buy or trade with me. The prices on those guns will probably mirror the prices that Glock has on their discontinued stuff. Who would’ve thought a Glock 30 goes for $1900 now.? That is straight crazy. I’m a proud TNP’r and will continue to buy you plenty of cheeseburgers Nutn. I love all of your content.

Gilbert Cuzdey Jr

Ruger's discontinuing revolvers while Smith has been releasing new revolvers... interesting.

Iowa Dave

While the reasons stated in Ruger’s letter are true, I believe the real reason is pressure to improve financial performance as a publicly traded company - driven by Beretta’s acquisition attempt. I started the video thinking Ruger isn’t a favorite manufacturer for me, but then tallied up Ruger products in my safe: 10/22 x 2, mark 4, American Gen 2 in 6.5 creed, pc carbine, and a 6” stainless GP100 with the rosewood in rubber grips. Used to own 2 mini 14s and a mini 30. By the way, I’m in Orem visiting #3 son’s family, including a new grandson. We’ll be making a pilgrimage to Gunnies tomorrow!

Bravo

It’s a sign of the times. When I was young, I recall gun ownership being fuddy. You bought what LE was using for self defense. Buying a military gun made you the crazy uncle. GWOT veterans have returned as content creators and entrepreneurs. They’ve reshaped fashion and pop culture and media and yes gun buying habits. A lot of Rugers new stuff was derivative. No brand recognition. There’s too much good stuff out now to get by on, “yup she shoots straight!” The classics have fallen into the realm of luxury goods. Revolver market starts at $1000 used! Collectors gonna collect. I know a guy with 4 Pythons. First one bought just because. Second one he wanted shorter. Third one… doesn’t know why, he just did. Fourth one goes into a holster. Never shot any of them to my knowledge. Young guys… how you gonna buy a 6 shot, .357 for $1500 at 70 cents or more a round? They love them. They acknowledge the coolness. But do they own one? No. There’s too much other good stuff to buy out there. I am closing in on 40 and just bought a S&W 629 a year ago. I carry it everyday. It was a super painful purchase when I thought about being able to buy that raced out SBR or a tricked out 2011 or whatever. Ruger is known for the 10/22 and Mk IV. They’ve kept the product lines relevant. So everyone else’s .22 pistols and semi autos are derivative compared to Ruger’s. Thus market dominance in those areas. You want a .22 lr? No one goes, “oh yea .22 lr? You mean the Glock 44?” Or “man I need a .22 lr… I saw a P322 at the shop. That’s the tits.” (Or whatever kids say)

Iowa Dave

…and the Harrier is the AR15 that Ruger is making in Anderson Manufacturing’s former factory in Hebron, Kentucky.

Frank Brock

The new wave of gun enthusiasts own variations of typically expensive 2011 double-stack 9mms. Honest Outlaw is a good example. I couldn't believe my ears when he said the Springfield Armory XD was a dud. LOL.

JFire

Jumping over from YouTube. Had to watch the beginning here!

Aceman1126

More signs of the times. Add an over regulated and oversaturated market with a shit economy and looming ww3 and well... Let's just say I'm not surprised. Look for more gun companies to do the same. Everyone's trimming the fat and knows things are gonna get worse for a while. They're just trying to weather the storm. RIP to some great guns though... Big sad but America has been on the decline my whole life

LucNukem

A lot of the guns ruger discontinued were from their cast steel line of products. Casting is costly in labor, energy, and time compared to feeding bar stock and round stock into cnc machines. All the cast steel guns they discontinued were expensive and in more niche categories of the firearms market.

Maxreverse

GP100 is concerning. It is as iconic as the 10/22.

Lurch

Great video. I love the comments on the Mini 14, Python, PC9, and Marlin Camp 9 regarding young collectors' willingness to pay a premium for traditional wood & steel. A new production camp 9? Shut up and take my money. I also wish they would bring back the appleseed 795 with tech sights and new haven accuracy. The cricket 22 is starting to look a tad small in my oldest's hands. But it would take a bite directly out of the 10/22 market so they won't... looks like a 10/22 will be on the menu this Christmas.

Bill Armstrong

My GP100 Max Champion is not for sale. It is one of the best revolvers I own.

TRJ

Personally, I would love to see more sub guns in 5.7. Look at how long younger and middle aged people have lusted over an MP7 type gun. 5.56 is dumb in ultra short barrels and I have 9mm burnout.

TRJ

I love .357 in a full sized GP100 or S&W N frame. It freaking sucks in light weight snub guns.

kylenor

I think I speak for a lot of millennials when I say we just don't care about revolvers. A select few sure, the Anaconda to name one. Why? Because it was featured in several video games growing up and that's where most of my gun enthusiasm originated from. Most of my interest is in the tactical stuff. Although that Ruger no. 1 is pretty interesting and I didn't even know that was a thing. The one in 9.3x62mm is pretty second cool for larping as an African big game hunter haha! BTW I love the long form content!

The Nutnfancy Project

Thank you for that awesome, detailed comment. You guys in Patreon help me a lot in forming the philosophy for future videos. Indeed here you back up my thesis on generational differences. It's just the way it is and yes our media (movies, TV, and for u guys Vid games) is very formative for that firearms demand.

The Nutnfancy Project

They are snappy little MoFos to be sure. I do enjoy shooting them still. Kinda' like my Smith & Wesson Model 329PD 44 Magnum. I just love shooting that thing but $$$

The Nutnfancy Project

That's because you are wise. Congrats on that very special version, I would love to own that one too

The Nutnfancy Project

ANother great comment, TY. Indeed your generation is showing an appreciation for QUALITY and are sick of poorly made shit. Kudos for that. I actually have a Marlin 795 with Tech-Sights set up for Appleseed! MAybe an IISA episode? The gun is long gun but used ones can be found. The Marlin Papoose/795 remains an all time HOF .22 here in the Project.

The Nutnfancy Project

Correct, the demand has fallen off. Read the kylenor's comment above for representation. Sad but it's the market landscape that Ruger is operating in. And the GP100 is a labor intensive gun to build, they do not make much $ on it at all.

Lurch

Yes, used 795 vs new production 10/22 birch stock is my internal battle right now. 795 is lighter, but I think stripping the factory stock finish and re-staining her favorite color teal would be a fun project to make memories. I would enjoy a 795 IISA!

Bravo

Also I just thought… how many of you are buying revolvers and bolt guns new? I just realized that probably the last three years of buys at least have been on the semi-certified preowned market. Are people in the clubhouse buying new a lot?

TechNeck

I had to look that up, you are correct. Only three of the discontinued Firearms are not Cast steel frames/recievers (bearcat, PC carbine and RPR are machined from stock) That means the only cast steel products still being made are the mini14/30, marlin line 1895 336 and 1894 Wranglers (frame) and the Mark IV. Basically the high priced iconic collectible stuff

RB

Fort Meade Exchange has a Blackhawk in 45 Colt today for $761

matthew

On the 10/22, this might have flown under your radar as it did mine, but Ruger just refreshed the 10/22 lineup. Current production models now feature a hole in the rear of the receiver for ease of cleaning, BX trigger and the automatic bolt release. I just purchased a new production takedown model and watched your old 10/22 videos. Seems like Ruger listened to some of the longstanding criticisms of the 10/22 platform, and kept the improvements at around the same price.

Squid556

Great video. I watch on 2X playback and I gotta say you’re getting really fast at feature length videos 😁

Joseph

Litterally don’t care Ruger was idiotic for not listening to their customers on cool designs They honestly did it to themselves

pinetree89

Sign of the times for sure. The high end hunting guns are not surprising like the No. 1. IIRC the Ruger Red Label was discontinued too, although its production schedule has always been hit or miss. The 77 series always seemed to have a bad reputation for accuracy. I think it had to do with them using cast barrels, although I'm not sure if they ended up upgrading them to hammer forged in the last few years when they got the hammer forge press up and going for the American Rifiles, and I think the Mini's. I think a lot of these discontinuations have to do with newer generations as a percentage of the population are less and less interested in hunting. As more boomers pass on a lot more of these hunting guns will hit the used market driving prices down as well.

TechNeck

i had a intreest in revolvers for the purpose of cowboy action only.. when push comes to shove a semi auto is on my but list first. i have a buddy (one of about 500 in canada) with a wilderness carry permit for a hand gun... 10mm glock, revolver was never a consideration.

Boris Covfefeovich

Ruger: New 10/22 option...Ruger 10/22 with a Marlin micro grooved barrel. cha-ching. I know I am not the only Marlin fan that feels it. Shopping for a used Marlin 22lr bolt gun now.

Joseph

Wow,,, one of Nutn’s previous videos discussed how guns will never be as affordable as they are anymore Right now they are probably a renaissance of cheap They will get much much more expensive

J Ram

I'm a Ruger fan boy since 1992 and the purchase of my P89-DC....hope they're just pivoting for the market. Would love to see another version of the SRC series....in 40 S&W 😁

Buff Orpington

I feel like an outlier as a millennial in that as I’ve gotten older, I appreciate older wood and steel more and more. Don’t get me wrong, my WROL builds are based off Nutn’s guidelines and I train with those out of necessity to be proficient. But my real joy at the range comes from things a little more timeless. As life becomes more detached from the physical, ownership of physical things becomes less common, and attention is stolen by AI and algorithms, there’s something deeply grounding about being able to own and use a piece of history. Bolt guns, lever actions, old military rifles. I find myself drawn to remembering parts of the past as something that brings calm, and feels more real. I think it’s that remembrance of history that really draws me to older firearms and designs. I spent so many years chasing trends, spending so much money. But now that I’ve settled into a proven WROL build and a collection of historical pieces, enjoying those platforms brings me a lot of joy.

Red dog 1

Beretta I believe did a hostile take over of ruger

hoplite ⚔️

I liked hearing how Ruger's corporate explanation lined up with your assessment of product demand and market demographics. Keep spreading truth Nutn and we will keep supporting you!!

Bbomz97

Just my 2 cents: Revolver Line: Ruger has long held my attention with their revolver lines, particularly their single actions, 29 Ruger single actions in my stable. I love their double actions too, but S&W has definitely dominated the double action category in my opinion. I only own 6 Ruger double actions, and still want to find one of their Super Redhawks, TOKLAT model in 454 Cassul with 5.5" barrel. However, Ruger's single actions were the best ever made, at least at a reasonably attainable price. I would love to own a Freedom Arms, but have never felt the need to move on one because Ruger's Blackhawk and Super Blackhawk have been so good, and at a price similar to the Italian replicas of single actions from the 1800s (love them too, but not like the Ruger singles). The Bearcat was so unique in the market (only kit gun single action 22, and perfectly sized for the 6-shot cylinder). The Single Six series is second to none in the 7/8th size revolvers, even better than the Colt counter parts made from the 1950s-90s. And the fact that they were more recently available in the larger capacities (single 10, single 9, and super love the single 7 in 327 Fed Mag), which really made them stand out. While I am not a big fan of the Wrangler (I'd prefer the Heritage Rough Rider at 1/3 the price, particularly their 9-shot version with adjustable sights), the Super Wrangler IS super awesome, and nearly on par with the Single Six in functionality, sans the bluing, polishing, and real wood grips. Since they have discontinued the 10-shot SS, hopefully they will release a 10-shot version of the Super Wrangler. Pistol line: I am super glad to see that their Mark series 22 pistols will continue, atleast for now, and am still hoping they will release the high capacity version that there were rumors about last year. But the remainder of their pistol line up is all the "me too" line up, and unfortunately hasn't earned a place beside my Glocks, CZs, and Sigs. I do like that they were somewhat unique in introducing a Chassis operated clone of the Glock with their RMX. Rifle Line: Super glad the Mini-14 is staying around, and of coarse the 10/22 too. Super sad to see the Hawkeye and No. 1 going away, likely forever. I also liked the 77 series rimfire models (mostly all discontinued long ago, but they were still making the 17 WSM), but never cared much for the center fire models (the 357 and 44 mags are so good and natural in a lever action, there's no need to chamber them in a bolt action). Hopefully Ruger will still be able to continue making the Marlin lever guns after everyone finishes fulfilling their 2 decade long desire for a GOOD Marlin.