New Video ALERT: Luxury Watch Industry is TANKING (Patreon)

What is UP Patrons! Happy Saturday and I come bearing some Gringa Early Access!

Oh GOSH. What a week it has been! I am exhausted, toddler has been toddlering and I am ready to have a gin and tonic this weekend! Haha!

I have so much news! I am going to make a dedicated post about it - but I am starting a podcast with Adrian Barker called "The Movement". BUT MORE INFO IN A PROPER POST!

For this post: This is a video I've been stewing on pretty much since Watches & Wonders. I read this book called "Deluxe" by Dana Thomas and it was a really indepth look at how the luxury industry has changed since LVMH. Then I went to Watches and Wonders. And IDK - something about these 2 things resonated within me and inspired this video! It's a different one! It's not my usual thing! But there was something inside me that would be incredibly sad if I didn't make this.

This big thing for me is... Exploring the tension between making something artisanal, meaningful, mechanically marvellous, pushing the boundaries of design AAAAAND being profit motivated. Watch companies are for profit businesses first and foremost. and there's always a tension between art and profit. The theory is: When we combine these 2 things, 1 will always win out. And if profit is the priority we will certainly see a downturn in some form of the quality to ensure margins are the highest they can possibly be. I wonder if that's what we are seeing in watches right now?

What do you guys think?!