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Ohhhhhhhh myyyyyyyy goddddddddddd. This company is so good. This company is SO good! Suddenly, I'm remembering how overwhelmed I was watching BMSG FES'25, before I'd really started diving in and learning more about any of these artists. Now that I've come to appreciate their personalities and the company as a whole and SKY-HI as a CEO... to go back and be reminded, "OH YEAH! Plus they're all INSANELY talented!!!!"

I'm overwhelmed. This is too much. They're TOO good. I am doing my best to wrap my head about BE:FIRST alone, but at some point we'll have to dive more into the others (or do little by little, as we have with other groups lol). I can't WAIT to see this year's FES!

But first... BE:FIRST!!!!! This time next week, I'll already be in New York, trying to mentally prepare for this show. AHHHH! I can't wait!!!

Reminder: I'm not vlogging the trip, so if you'd like to join my adventures, follow me on Instagram then let me know your handle so I can add you to Close Friends! I'll post everything there!

Find all previous reactions HERE!

On Saturday, we'll have the 2026 BMSG CEO Presentation & the Special Mini Live & Talk in US Vlog!!

Another HUGE thank you to Courtney for introducing me to BE:FIRST and putting so much time & effort into curating this entire Deep Dive along with Connie & Ruumi! You gave me the perfect introduction and guide through the company's progress and beef's members and I am definitely ALL THE WAY down the rabbit hole now!! I can't wait to enjoy my first BE:FIRST concert with you, BESTY!

If you'd like to see what we've watched each week, you can take a look at the full spreadsheet that has all the videos listed, as well as links to lyrics, more information about BE:FIRST, plus lots of extra content that we may not get to.

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mamimumemo

I watched this year's fest online (buying paperview on amazon prime japan) for 3 days and it was INSANE. IN.SANE. I hope they'll release the footage on amazon prime world wide soon 🥲

mamimumemo

When I watched BMSG dance crew GILA GILA performance for the first time back then, my first thought was Sota's choreography is always recognizable, as he emphasize every sounds in the song, he always makes us listen to the sounds that we don't usually recognize while listening music. I feel like his choreo always has this main theme: "music first", not just showing off the dance skills. He even blended Seito's break dance in the choreo, not make it as stand-alone moves but as part of entire choreo.