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Mad Men 7x02 Reaction (Patreon)

Published:
2026-03-15 00:13:31
Edited:
2026-04-29 22:42:21
Imported:
2026-06
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mad men 702

________________________ patreon - https://www.patreon.com/LMreactions twitter - https://twitter.com/LMreaction tv time - lola - skysstillblue, milena - oneofthe100

Comments

Darrach

‘The warmth of your love’s like the warmth of the sun And this will be our year Took a long time to come Don't let go of my hand Now darkness has gone This will be our year Took a long time to come’ Maybe my favourite needle drop in the show

Foamy

Luckiest show runner in history. Matt couldn't have possibly known what an actor Kiernan would develop into when he cast her. One of the many reasons I love this season so much.

Taya

Don cannot comprehend that someone could genuinely love him. "I was surprised that you ever loved me" -Don to Betty in s3. The look of shock on his face when Sally said it to him is heartbreaking. He truly feels at his core that he's unlovable. Perhaps changing this foundational belief about himself is key to his growth. After a whole season of rock bottom, it's so refreshing to finally see some positivity for Don's character. Last episode when he opened the shade on the airplane window and his face was illuminated by the sun (after rejecting an offer for sex/another affair), that's what it feels like. This will be our year, took a long time to come

Wojo

Jim is so fun to watch. I always forget how late in the show he becomes a character, because for someone only really introduced for the final season he's got such a presence. He's already wormed his way into seniority on Chevy through Bob, now in one episode he's put Pete and Roger in their place, got Cooper on his side by appealing to his pragmatic business sense, got Joan on his side by promoting her, moved Dawn into a position with more responsibility but less creative access where she can no longer keep Don in the loop and thus freeze him out even further. And he did it all without anyone even knowing he did it.

bondbond53

Hmm I can't say I agree in regards to Roger's character writing. To me it all seems very natural and he has been plenty fleshed out. I can understand where Lola's coming from but I can't say I agree

Wojo

She even looks exactly like the love child of Jon Hamm and January Jones it really is uncanny

bondbond53

And it's so sweet how this all happens on Valentine's Day

Taya

Roger's line could be read positively, like "You're moving on up and you don't need to ask for anyone's approval." I don't think he was necessarily implying that he doesn't approve, just that it literally doesn't and shouldn't matter either way. Idk maybe I'm just a Roger apologist lol

Infode

Wasn't Jim engaging in voyeurism non-consensually between Stan and Frank's daughter (who may or may not be underage) who Jim was told to look after? Wanted to get rid of Ginsburg when he was absolutely in the wrong re. US' engagement in Vietnam (very petulant). So stanning Jim Cutler? No thank you Am I missing anything up until this point in the show re. Jim?

JBK405

FYI, "kike" is a slur for Jewish people. It's The Big One in the USA/English speaking world. Roger is telling the story as a funny anecdote because it means he was mistaken for Jewish, and he says it must be the hat he was wearing. He (obviously) doesn't feel offfended on behalf of anybody who the term might actually apply to. McCann Erickson is the BIG advertising company that has tried to poach Don several times since the first season. He's always refused because it's a "sausage factory" (i.e. it makes bland products with no craftmanship of unique talents), and like we saw last episode Don really craves being involved in the work artistically. It's one of the Real Life advertising agencies that pops up in the show, and still exists today. Lou Avery's remark when he first told Joan to transfer Dawn, that he knows Joan can't fire her so just move her away from him, was a remark that they need to keep her employed because she's black. He's not wrong that the SC&P partners have explicitly said that they need to keep their black employees to give the appearance of EEO, but the way he SAID it was extremely offensive because it implies that that is the ONLY reason not to fire Dawn. That's why Dawn snapped back at him instead of continuing to Smile like she always does, because she knows that she is good at her job and doesn't want to accept the insult. Yes, Dawn got a promotion at the end. If you remember, last season when Joan caught Harry's secretary forging her timecard with Dawn's help, the episode ended with Joan putting Dawn in charge of additional office responsibilities. I pointed out at the time that even though this was a punishment -- more work with no extra pay -- it was also a step towards future recognition and promotions. Joan's actions then showed that she had her eyes on Dawn, and now it's paying off. I saw a remark online that the exchange between Dawn and Shirlery in this episode where they call each other by their own names "is one of the most economical jokes in the series; it says so much with so little, and it instantaneously evokes an appreciable range of emotion (amusement, frustration, sadness, the comfort of commiseration, etc.). " That hit the nail right on the head.

Taya

Tbf, Ginsberg was acting unhinged in that moment. It's a workplace, you can't just be screaming at your boss and calling them a fascist lol. It doesn't matter who is right, it's just not appropriate.

Mike

Lol you can just say "child"

Eric Viola

@Taya Yeah I agree. I remember when it was announced that she landed Avon Roger playfully said "well, well, well, while the cat's away". He wasn't disagreeing or perturbed by it at all.

Infode

Specifically, to Ginsburg, at this point in the show, we at the very least know he processes things differently which either leads to creative genius or social awkwardness (played for laughs) so, him screaming is disregarded (even in-show to a degree). I do think if it was another individual, someone who was more 'socially normal' - I agree it would be "unhinged" but I would also say it's context-dependent in that if an employee was just having a regular bad day then yes inappropriate but the US' involvement in Vietnam while race-relations once in the earlier part of the 60s looked somewhat promising (not really) further continue to devolve with the back to back assassinations + the plethora other issues the US was dealing with (and still!), that in retrospect are swept under the rug, or propagandized about, well I'm surprised more employees aren't screaming 😅😭

Mike

You could probably argue that Mad Men plays the "contemporary pop song into credits" card too often... but when it works, it works. One of my favourite moments in the entire series -- a perfect song for a perfect moment. I've said it before, but Kiernan Shipka turning into such a strong actress was a godsend for this series. You just don't see a parent/child relationship on television given this much time to ebb and flow and evolve. What a gift to watch it with Don & Sally. "Don't let got of my hand now the darkness has gone. This will be our year, took a look time to come." Oh and Joan sticking Meredith on Lou's desk is such a funny choice. I know she knifed Don on the way out, but she doesn't like his replacement very much either.

Mike

Have always thought of Cutler a the next evolution of Bert Cooper. He's a remorseless, capitalist force, without any of the cute grandpa energy. Great character. Great performance (Hamlin plays him almost like shark with those dark glasses). Very bad dude.

Mike

In fact, Weiner has a bit of a (bad) reputation for forcing his name onto every script. Apparently he did lots of rewriting on every episode -- but all showrunners do that, and most don't tack their name on as a co-writer to steal half of the script fee. Starting in S3, there are only 12 episodes for the rest of the series that don't have him credited.

Kev

"Happy Valentine's Day. I love you" A moment that can melt the iciest of hearts. This might be my favorite needle drop in the show, I know for many it's Tomorrow Never Knows, or You Only Live Twice or Both Sides Now. For me it's this episode and the indescribable warmth I get when the music starts to play and we just watch Don's befuddled expression as he reels from hearing that his daughter loves him.

Kev

- The absence of Betty this episode is itself an indirect sign of Sally's growth. Normally their episodes were tied together, but now as Sally has grown up and become her own person we can be dropped right into an episode with her and still perceive her as a person, without needing the home/family life angle as a crutch. - Peggy was embarrassing, and it's probably a low point for many people who find her annoying, but at least she has the conviction of not softening at all toward Ted when she thinks he's trying to win her back. What he did appears successful in getting her to lose all love for him, that's for sure. His confusion is great, "They never said which of Peggy's accounts we lost". I love the scene with Stan and Ginsberg in the elevator and how Peggy is oblivious that it's Valentine's Day. But of course, it's a double standard because no one cares that Ginsberg probably doesn't have a date. Nonetheless, Peggy continues to reinforce the unfavorable stereotype of the mean, cold ageing woman with how she treats Shirley. I find the whole thing hilarious. Since Peggy's loneliness was set up starkly in the premiere, it's allowed to take more of a comedic shape in this episode. - Joan gets a much-needed reprieve from the traffic (literally, the name on the door) of the office, and gets an office of her own. And we see Dawn slide into her position, a development from the S6 episode where it was hinted Dawn might succeed Joan one day. - Pete going real American Psycho with that "I don't seem to exist" monologue. - In the S6 finale we find out that Don is getting "fired" the same time that Don finds out. I'm not sure how there would be a scene of Roger defending him if that already happened? There is a whole moment that depicts Roger's stance pretty clearly. Don looks at Roger's face and asks if they all agree with this, and Roger says "Try and see it from our side" which says all that needs to be said: his hands are tied, what is he meant to do? Maybe Lola forgot because she said she felt betrayed by Roger in the moment? We also know from Roger's failed chat with Lou this episode that he misses Don... Idk, everything is there.

Kev (edited)

Comment edits

2026-09-19 14:00 Roger: Spends the entirety of S5 trying to have an amicable relationship with Joan and offering her money but being constantly rejected and told by Joan that she does not want his help Roger: Hears at the end of S5 that Joan wants to go ahead with the Jaguar deal and does not try to stop her Lola: I WILL NEVER FORGIVE
2026-03-15 05:48

Juanma88

Roger is a person that doesn't know the names of the people who work on his company and who has no empathy or remorse about firing people. I'm not surprised he also acts a bit cold with the people who has close personal relationships with.

Kendall Roy 🇧🇷

I can understand why Lola had such a big problem with Roger ever since the Joan and Jaguar situation. She makes it clear that she missed any reaction from him, whether supportive or not and I think that's valid given the type of relationship they had for years. Roger basically wasn't shown having any real opinion on the situation. I also would have liked to see something from him, we had a solid reaction from Don, but not from Roger. It makes sense in terms of character development if he had truly stopped caring about her and moved on, but he literally shows he still cares during season 6, so it's strange that he didn't care at all about her basically being put in a position to prostitute herself.

Subwoolfer

"I'm so many people" is a sleeper pick for the best line of the series. Think of all of Don/Dicks identities throughout the show.

Subwoolfer

It also shows how times have changed. Can you imagine your boss telling a story like that to your other boss across the office the way Roger told Lou? XD

Mark M

Peggy's storyline feels like something out of a sitcom. I laughed out loud when she asked Shirley to throw the flowers away. I can imagine a Seinfeld exchange - "Well was there a card?" "There was no card Jerry, no card! They were on my desk and there was no card!" I find stuff like that very endearing.

Jeff

lol cutler giving joan a promotion is about him courting allies. he doesn't care about joan. since last season we see him conspiring to slowly oust or minimize the scdp side of the agency. (the whole agency name change was strategically suggested to distract don and roger from this and keep them happy). joan thinks rogers reaction is about her (as do l&m) but its really about him realizing what culter is doing

Kerplang

Love that shot of Don and Sally in the car, with the dirt on the window separating them. His lies! Beautiful.

on crip ...

im sure many people don't have to imagine that actually. they live it 😭

Scott

The comments are right on target for Roger, Jim, and the office politics. Who keeps getting their way? Jim, whether it's an outcome we "like" or not. Don is gone. Bob is where Jim put him. Joan is where Jim put her. Dawn is where Jim put her (essentially, via Joan). Pete and Ted are in another world on the west coast. Bert is wandering around worrying about who is sitting at a desk and whining about a conference call. Roger tries, but he's being outmaneuvered, and his little pal/push is gone. Harry and Ken aren't partners. Lou is a sour vile man parked in an office. Peggy is playing with flowers. Who runs the company? If you had to pick one person you'd pick Jim now.

Kara

(I'm too late but) Sally knows that Don is a lying cheating scumbag, and *still* loves him. That's the key. Sally is proof that someone can find out [some of the bad stuff about him], be well within their rights to hate him forever, and yet still love him.