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Norm Macdonald had a theory (E-I-E-I-O). He felt that the setup and punchline of the perfect joke would be identical, literally just the same sentence repeated twice. He never managed to write that joke. The closest he ever got was a joke he did for Weekend Update on Saturday Night live. I went something like, "Julia Roberts filed for divorce from Lyle Lovett. When asked why, she said she realized that she is Julia Roberts, and that she was married to Lyle Lovett."

I bring this up because I find the first panel of this comic really pleasing on an aesthetic level, because it has two jokes in six lines of dialog, three of which are essentially the same line repeated.


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Harmony Borchardt-Wier

To me, the funniest part is actually the first line of the comic notes (eieio)

István Kiss

I guess the power of Order Budweiser Man would be confusion/distracting the enemy -- "Hey, check out that dude ordering Budweiser as his first choice!"